One in Five Global Business Travellers Skip Leisure Additions to Business Trips Due to Employer Perception
LONDON, March 22, 2018 /PRNewswire/ -- Egencia®, a leading global travel management company, today announced findings from the Egencia 2018 Bleisure Trends study uncovers the trends, behaviours and motivators behind bleisure travel - tacking on leisure portions to business trips. Polling 9,000 Egencia users across North America, Asia Pacific and Europe, the study illustrates that while bleisure travel is on the rise, employer perception, destination and proximity to the weekend all play into the bleisure decision-making process.
Perception and policy matter in business travel, with high attention paid to the optics of the practice. Twenty percent of business travellers have foregone adding leisure portions to their trips because of how it may look to their employer. Business travellers in Asia are the most conscious of this at 32 percent, with North America and Europe following at 20 percent and 15 percent, respectively.
"The insight that many business travellers have skipped bleisure trips due to employer perception reveals an opportunity for differentiation in the race for top talent," said Wendy White, vice president of marketing at Egencia. "With more companies today prioritising work-life balance, it may be time to start including bleisure in your travel program to invest in employees and encourage them to make every trip count."
Proximity to the weekend may minimise that perception, with nearly one-quarter of respondents saying this impacts their decision. Of those who take the bleisure dive, less than two percent globally have billed back bleisure expenses to their companies.
Additional findings include: a majority (55 percent) of Egencia global business travellers take less than six business trips per year on average, and 68 percent take at least one bleisure trip per year.
When it comes to activities, the destination and sight-seeing are top of mind:
Bleisure is Well-Planned:
To help you make the most out of your next bleisure trip, check out the city guides from our Top 100 Preferred Corporate Hotel awards program.
About Egencia
Egencia makes every business trip count for travellers and travel managers. The travel management company's industry-leading technology platform simplifies the process of planning, booking and managing business travel. Relying on timely, data-driven insights from Egencia, businesses stay one step ahead by making choices that align with traveller preference and corporate policy. A dedicated team of travel consultants is ready to assist every step of the way, whenever and wherever needed. Egencia serves small, mid-cap and multi-national companies in more than 65 countries. To connect with Egencia, visit egencia.com or find us @EgenciaUK and LinkedIn. Follow along on our blog.
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