HANNOVER, Germany, Feb. 26, 2018 /PRNewswire/ -- Recently, the results of the 2018 iF Design Award were officially announced. This year's iF Design Award included 6,401 products submitted by 2,955 participants from 54 countries around the world. Four MINISO products had passed rigorous examination and screening, standing out from more than 6,000 products, and won the iF design award eventually.
The iF Design Award ("iF") was founded in 1953 with the awards concept of "independent, rigorous and reliable" and the aim to raise people's awareness of design. The four award-winning products are of simple design styles, which are colorful and lively, with a perfect combination of functional practicality and aesthetic sense. The "Water Cube" series is impressive and with strong visual impact. It is one of the hot sale products in MINISO, with more than 9 million units sold worldwide since its launch in 2017.
Mr. Miyake Junya, the global co-founder and chief designer of MINISO indicated that, MINISO sticks at reverting to the nature of design, trying hard to realize simple and natural. He hopes to lead consumers to build a sound consumption outlook through MINISO's simple but lively aesthetics of design and advocate the sustainable development attitude towards life at the same time.
What MINISO has been doing is not just to meet the needs of consumers but to constantly exceed their expectations, which is closely related to their attention and input to design. It is reported that the design cost of MINISO is over RMB 100 million per year. Design improves the added value of products. Only when consumers feel the value of the product is far beyond the price of the product itself are they willing to pay for it. Good product comes from good design, and good design must come from a good designer. MINISO has enlisted many outstanding designers around the globe to help. They come from different countries such as Denmark, Sweden, Norway, Japan, South Korea and China.
A good product is the strongest weapon for MINISO to explore in the international market. Since its establishment in 2013, MINISO has opened more than 2,600 stores in 62 countries and regions in merely four years. MINISO has been favored by consumers all over the world, thus generating $1.8 billion in sales in 2017.
