omniture

Globally Revolutionary New Retail Concept Unveiled at Bangkok's Siam Center

2012-12-10 16:30 1361
  • US$60 million investment in Siam Center by Siam Piwat and 200 brand owners is biggest collaborative initiative in retail development ever undertaken in Thailand that aims to lift the stature of Bangkok as top global shopping destination
  • "We are pioneering a revolutionary new retail development concept where the developer works with retailers and brand owners to give the entire venue a consistent visual identity as well as a consistent promise to the visitor" - Mrs. Chadatip Chutrakul - CEO, Siam Piwat Ltd.

BANGKOK, Dec. 10, 2012 /PRNewswire/ -- Siam Piwat, the owner and operator of Siam Paragon and Siam Center recently unveiled sweeping plans, as part of its total rejuvenation of Siam Center, for the introduction of a revolutionary new retail concept that promises to put Bangkok among the ranks of the world's most innovative shopping destinations when it opens on January 11th, 2013.

Mrs. Chadatip Chutrakul, CEO of Siam Piwat Co., Ltd., the owner and operator of Siam Center, said, "We're pioneering a revolutionary new retail development concept where the developer works collaboratively with retailers and brand owners to give the entire venue a consistent visual identity.   Brand owners and retailers have agreed to conceive their store designs to reflect an overall theme that is clearly and distinctly Siam Center, even for the stores of the biggest of big-name international and local brands in fashion as well as in food and beverages."

"Brand owners and retailers are also collaborating with us to ensure the delivery of a consistent promise to the visitor: that, no matter which store one visits, or whichever restaurant one patronizes, one will meet with unexpected products and services, and which will be unlike anything available at any other venue," she said. 

In addition, most stores will carry special product selections that are only available at Siam Center, even including exclusive offerings in the food and beverage outlets. 

"Big, fast-forward international brands have also agreed to present their latest new-arrival collections in Siam Center before they are presented at other branch," Mrs. Chutrakul said.

"Siam Piwat is investing more US$ 60 million, while retailers and brand owners are investing US$ 33 million to create the new Siam Center.  It is the biggest collaboration ever undertaken by retailers and brand owners in Thailand," she said.

The SoHo district of New York is one of the inspirations behind what Siam Center is about to offer.  It is, perhaps, the only place in the world where stores have designed their shops to suit the distinct style of the district, adapting themselves to fit the unique character of their environment while still preserving all that makes their brands special.  For the first time, at Siam Center, all of these are now being done under one roof.

Siam Center has a gross floor area of 40,000 sqm and is located at the crossover station between the city's two major overhead mass transit rail system routes.  It is also at the heart of Bangkok's retail zone with visitor traffic of around 150,000 people per day, of which approximately 60% are local residents and 40% tourists.

For further information, please contact:

Siam Piwat Co., Ltd.:
Sireetorn Niyomsen
Tel: +662-658-1000 ext 234

Bangkok Public Relations Ltd.:
Pairoj Pachanapreeda
Tel: +662-664-9500 ext 115

Source: Siam Piwat Co., Ltd.
collection