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Limited edition collection will appear at Melbourne Fashion Week
HERMOSA BEACH, California, Aug. 27, 2019 /PRNewswire/ -- Premium accessories brand Hammitt will partner with Bianca Whyte, founder and creative director of Whyte Studio, to present a limited edition line of accessories at Melbourne Fashion Week.
The collaboration will pair Hammitt's sleek silhouettes and Whyte Studio's signature branded straps, a street-ready nod to the trending athleisure movement.
Founded in 2008, Hammitt designs leather handbags seasoned with their signature rivet detail and industry-leading functionality. Beloved by celebrities including Jamie Chung, Candace Cameron Bure, Jaime King, and Hannah Godwin of The Bachelor franchise, Hammitt is quickly becoming a pop culture favorite.
Melbourne Fashion Week won't be Hammitt's first appearance in the Australian market. Last year, their bags debuted on The Iconic, one of Australia's top premium online retailers.
"We're thrilled to partner with Bianca and Whyte Studio," says Tony Drockton, Hammitt's founder and Chairman. "Her style embodies everything we love about the Hammitt woman. She leaves her own mark and embraces every opportunity to be bold."
Whyte Studio by designer Bianca Whyte is a premium brand that embodies creativity and empowerment through iconic pieces designed to enhance individual style.
Whyte Studio produces capsule collections built and designed on the tenets of tailoring and impeccable detailing. Using only high-quality and hand selected fabrics, Whyte Studio creates transitional investment pieces. Inspired by the designer's time as a professional motocross athlete in Australia, Whyte Studio evokes confidence through its trademark style: tailored, sports and unique detailing that's built to last.
"We can't think of a more exciting brand to launch our first collaboration with, HAMMITT embodies LA cool and casual style I love," says Bianca Whyte, who spent her early design career in Los Angeles working with the Kardashians on the Kardashian Kollection.
WHYTE STUDIO X HAMMITT collaboration will be live on the High-Rise Runway,
Date: Wednesday, 28 August 2019
Time: 18:00
Venue: Eureka Tower, Melbourne, Australia
About Hammitt:
In 2008, Hammitt dreamt of radically redesigning the contemporary handbag experience. A small team of beach dwellers began carving out a new, customer-focused world: A world where form meets function, price integrity triumphs and lifetime promises reign supreme. With over 800 retail partners and a fervent hometown crowd, Hammitt has a reputation for unforgettable experiential retail and barrier-breaking customer service.
Social Media:
Hammitt: @hammittla (Instagram + Twitter) || #FeelItLoveItHammitt | #Hammitt
Whyte Studio Social: @whyte_studio + @biancawhyte (Instagram) || #WhyteStudio
Press Contact:
Tracy Jankowski
Tracy@hammitt.com
Cell: 310.666.7375
Meagan Westergaard
meagan@hammitt.com
Cell: 310.621.8099
Photo - https://mma.prnewswire.com/media/964902/Hammitt_Pairs_with_Bianca_Whyte.jpg
Logo - https://mma.prnewswire.com/media/943417/Hammitt_Logo.jpg
