Hivestack's programmatic digital out of home technology and Vpon's extensive mobile location data enables precise audience targeting for brands
HONG KONG, June 8, 2021 /PRNewswire/ -- Hivestack, the global ad tech leader in programmatic digital out of home (pDOOH) advertising, has announced a strategic partnership with Vpon, Asia's leading big-data company. The partnership brings together Vpon's vast location data with the targeting and measurement capabilities of Hivestack's demand side platform (DSP), and will enable Hivestack's advertising clients to deliver contextually relevant out of home messaging to different segments of consumers in Hong Kong and Taiwan.
Hivestack's DSP creates accurate custom segments by geofencing places of interest frequented by a brand's target audience. This data is then used to build hourly device concentration scores for each DOOH asset and activate screens where a high concentration of devices has been previously observed. Hivestack's platform uses market-leading technology to activate the right DOOH screens at the right time, using billions of anonymous data points from mobile location ID's. Vpon possesses extensive mobile data gleaned from 900 million unique devices across Asia that allows rich and multi-dimensional data segments.
"Vpon's highly effective and customisable data products are the perfect accompaniment to Hivestack's unique programmatic technology, which uses location data to activate digital screens in real-time based on behavioural patterns and movement," says Arthur Chan, COO of Vpon. "The partnership presents an exciting opportunity for marketers throughout Hong Kong and Taiwan to combine our far-reaching data sets and expert analytics with Hivestack's market leading DSP to identify and reach the most relevant audience for their campaigns with high impact out-of-home advertising."
"Hong Kong and Taiwan are key markets for Hivestack and we are excited to partner with an innovative big-data company that is so prominent in these countries," commented Troy Yang, MD North Asia of Hivestack. "Vpon's unrivalled mobile location data and capabilities will be a valuable addition to the Hivestack offering, enabling marketers to serve timely and compelling advertising to the right audiences at the right moment and in the right place, as well as to continually measure and optimise their out of home campaigns to maximise conversions."
About Hivestack
Hivestack is the global, full stack, marketing technology company that powers the buy and sell-side of programmatic digital out-of-home (DOOH) advertising. On the buy side, marketers use Hivestack's Demand-Side Platform to create measurable campaigns that activate DOOH screens in real-time based on consumer behaviour and audience movement patterns. On the sell-side, DOOH media owners use Hivestack's Supply-Side Platform & Ad Exchange to attract programmatic revenue. DOOH media owners can also use Hivestack's Ad Server to power audience-based, directly sold campaigns. Attribution is a first class-citizen throughout Hivestack's platform, offering buyers and sellers the ability to measure business outcomes at all stages of the consumer sales funnel.
Hivestack is headquartered in Montreal, Canada, and has global operations in Toronto, Tokyo, London, Spain, France, Italy, New York, Mexico City, Shanghai, Singapore, Sydney and Guadalajara.
About VPON
Vpon Big Data Group, a leading big data company focused on data analytics built with cutting-edge technologies to provide clients with the broadest set of mobile data across Asia in delivering effective mobile data-driven marketing solutions. Supported by the accumulation of massive data from 900 million mobile devices and strategic partnership with premium media resources across APAC, Vpon provides clients with customized data-centric marketing solutions, including data analytics services, brand awareness, performance-driven and cross border marketing solutions.
Media Contact: Anna Choi, Marketing Director, North Asia, Hivestack, anna@hivestack.com; Jamain Yeung, Associate Marketing Manager, Vpon Big Data Group, jamain.yeung@vpon.com
