BEIJING, April 4 /Xinhua-PRNewswire/ -- i-Vision ( http://www.ivisionchina.com ), the leading technology provider in China offering broadcast interactive TV solutions, is pleased to announce that it will partner with Beijing TV in its cross-media operating initiatives as declared by the broadcaster today. i-Vision is one of the key members involved in the building of the mobile broadcast TV operation platform, in preparation for widespread mobile TV availability for Beijing 2008.
i-Vision's proprietary and patent-pending solutions combine broadcast TV with mobile telecom networks to create an integrated new media platform that offers rich content and relevant interactive value-added services. The open standard platform empowers service providers, content aggregators, advertisers and commercial operators to enhance their offerings and interact with their target customers. It also enables mobile TV operators to expand their income streams from traditional advertising and subscription revenues.
With i-Vision's solution, mobile TV users can choose to interact with the relevant services or commercials broadcasted to them. By pressing a button, the interested users can be connected to value-added services or infomercials via the mobile network. Interactive TV services such as voting, ticketing, surveys and online payments can be provided. The Company's solution also enables operators to aggregate data-casting channels where combinations of videos, text and pictures can be broadcasted to mobile devices. Network efficiency and user interactivity can be achieved at the same time. A good application is the local government public service channel that offers news, weather updates, maps, public office information and announcements.
i-Vision's Managing Director Angela Chan said, "We believe, in the near future, mobile TV will be more than just the delivery of video content to mobile devices. The users will be able to watch rich content and interact anytime, anywhere. The convergence of broadcast and mobile telecom will bring about a whole new user experience and, along with it, immense business opportunities for everyone in the value chain. Housing the world's largest mobile population, China offers the most promising market for mobile TV. At
i-Vision, we focus on the development of innovative interactive TV applications to enhance mobile broadcast. We have been working with major operators and players to roll out this exciting emerging media platform in the country. We believe the availability of mobile TV will make Beijing 2008 more outstanding and we are honored to play a part in making it happen."
About i-Vision
i-Vision is a Beijing-based company that develops mobile TV operation systems, interactive TV solutions and value-added services. The Company has established strategic partnerships with network operators, infrastructure solutions providers, device manufacturers and service providers to bring interactive TV services to various end devices including mobile handsets, PDAs, personal computers and set-top boxes. i-Vision is backed by Gobi Partners Inc. ( http://www.gobivc.com ) , a VC fund that invests in digital media companies in China.
