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HONG KONG, June 16, 2014 /PRNewswire/ -- Amsterdam based fashion brand Scotch & Soda and ImagineX Group, Asia's leading retail, brand management and distribution company, are proud to announce the opening of two Scotch & Soda stores in Hong Kong: Harbour City, Kowloon in June and IFC, Central in October. This marks the beginning of a five-year partnership by which Scotch & Soda will open its first stand-alone stores in Greater China, followed by a robust roll-out plan across Hong Kong, Macau, Taiwan and Mainland China.
ImagineX will position the Scotch & Soda stores in key shopping destinations across Greater China, with the first store opening in Mainland China later this year. Scotch & Soda is available in more than 70 countries worldwide, and is already one of the best performing contemporary brands in Lane Crawford. Lane Crawford, the sister company of ImagineX within the Lane Crawford Joyce Group, introduced the Dutch brand in Hong Kong and China in 2008 and 2009 respectively.
"With the emergence of contemporary fashion across Greater China, we see enormous potential for Scotch & Soda, especially in Mainland China. The booming middle class with rising incomes are finding ways to personalize their own style, while also appreciating the details and quality of the brands they purchase," said Thomson Cheng, Managing Director, ImagineX.
"Scotch & Soda is world-renowned for its eclectic Amsterdam spirit and a fashion philosophy that is based upon individuality and creativity. It offers something that fits in each individual's style and this is exactly what the Chinese consumer is looking for. We are thrilled that we are bringing the free-spirit, energy and creativity of the brand to a wider audience in Greater China." Mr Cheng said.
Dirk-Jan Stoppelenburg, CEO Scotch & Soda, said: "We are excited to expand into retail in Greater China, a market that represents new opportunities for our brand. With ImagineX's knowledge of bringing international brands to the Chinese market and conveying the brand essence to the customers, we are confident that the Chinese consumers will appreciate our approach to fashion and will enjoy wearing our style".
