 |
New Agreement Marks First-Ever IMAX with Laser Location in the Country
NEW YORK and KUALA LUMPUR, Malaysia, Sept. 27, 2023 /PRNewswire/ -- TGV Cinemas and IMAX Corporation (NYSE: IMAX) today announced a major expansion of their partnership with seven state-of-the-art IMAX with Laser systems in Malaysia. The agreement includes four new locations – including two in Kuala Lumpur – and three existing locations, upgraded to state-of-the-art IMAX with Laser. The first new IMAX with Laser location – a first for the country – located in Pavilion Bukit Jalil, Kuala Lumpur, is set to open on October 5, 2023.
TGV Cinemas and IMAX have enjoyed a successful partnership since 2011 and at present, IMAX partners with TGV Cinemas on seven locations in operation across Malaysia and one backlog, including the iconic Pavilion Bukit Jalil location. This agreement will increase the total number of IMAX locations for TGV Cinemas to 12.
"We are thrilled to be at the forefront of the Malaysian cinema industry, and the introduction of IMAX with Laser and 12-Channel sound technology is another major step forward in bringing the best in wide screen immersive cinema experiences to our audiences, made possible by this partnership with IMAX," said Tan Lay Han, CEO of TGV Cinemas. "This significant milestone highlights TGV Cinemas' mission to continuously push the boundaries of cinematic innovation and deliver the best moviegoing experiences."
"Malaysian moviegoers are some of the most passionate in the world and we are seeing a surging demand for the IMAX Experience in this thriving market for global cinema," said Rich Gelfond, CEO of IMAX. "We're excited to partner with TGV Cinemas to bring IMAX with Laser Systems and 12-Channel Sound Technology for Malaysian audiences to experience the most immersive cinematic experience."
Malaysia is a fast-growing market for IMAX, consistently ranking among the top 25 global markets for IMAX box office despite having only 11 IMAX locations currently in operation. The growth has spurred IMAX to move further into local films in Malaysia, with the company debuting its first Malaysia release, "Malbatt: Misi Bakara" in August 2023. Recently, Christopher Nolan's "Oppenheimer" became the number two all-time release in Malaysia, with James Cameron's "Avatar: The Way of Water" holding the number one all-time box office position in the market.
The seven new and upgraded TGV Cinemas will be equipped with IMAX with Laser, IMAX's most advanced theatre experience. IMAX with Laser Systems and 12-Channel Sound Technology is immersive by design, developed from the ground-up to deliver crystal clear, lifelike images and precision audio for a moviegoing experience unlike anything else. The ground-breaking 4K laser projection system features a new optical engine, custom designed lenses, and a suite of proprietary technology that delivers brighter images with increased resolution, deeper contrast, and the widest range of colors exclusively to IMAX screens.
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture, and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX systems to connect with audiences in extraordinary ways, making IMAX's network among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto, and Los Angeles, with additional offices in London, Dublin, Tokyo, and Shanghai. As of June 30, 2023, there were 1,718 IMAX systems (1,638 commercial multiplexes, 12 commercial destinations, 68 institutional) operating in 87 countries and territories. Shares of IMAX China Holding, Inc., a subsidiary of IMAX Corporation, trade on the Hong Kong Stock Exchange under the stock code "1970."
IMAX®, IMAX® Dome, IMAX® 3D, IMAX® 3D Dome, Experience It In IMAX®, The IMAX Experience®, An IMAX Experience®, An IMAX 3D Experience®, IMAX DMR®, DMR®, Filmed For IMAX™, IMAX LIVE™, IMAX Enhanced™, IMAX nexus®, SSIMWAVE®, and Films to the Fullest®, are trademarks and trade names of the Company or its subsidiaries that are registered or otherwise protected under laws of various jurisdictions. For more information, visit www.imax.com. You may also connect with IMAX on Instagram (www.instagram.com/imax), Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax), YouTube (www.youtube.com/imaxmovies), and LinkedIn (www.linkedin.com/imax).
About TGV Cinemas
At TGV Cinemas, it is not just about movies but a total entertainment experience! Since 1995, we have welcomed millions of guests through our doors offering the widest range of cinematic experiences in Malaysia.
We are proud to lead Malaysia with the first-in-market, IMAX with Laser Systems and 12-Channel Sound technology, delivering the world's most captivating movie-going experience. Our Indulge halls redefine premium movie-going with a butler-to-table service that will make you feel like a movie star! Relaxation finds a home in our Beanie halls, providing comfort through our cozy beanbag pods. And don't forget our Junior halls, where edutainment takes the spotlight, inviting kids to play, laugh, and learn. With a national network of multiplexes spanning 39 locations nationwide, we are committed to creating joyful moments and unforgettable memories at the movies.
Beyond the screen, we are widely renowned for our mouth-watering double caramel Royale popcorn, voted Malaysia's favourite cinema popcorn in 2020. We are also home to the country's leading cinema loyalty programme 'TGV Cinemas MovieClub' with over 3 million members. Whether you need family fun, a great night out, a luxurious experience or an immersive cinematic adventure - you can have it all at TGV Cinemas.
For additional information please contact:
Investors:
Jennifer Horsley
jhorsley@imax.com
212.821.0154
Media:
Mark Jafar
mjafar@imax.com
212.821.0102
Logo - https://mma.prnasia.com/media2/74988/imax_corporation_logo.jpg?p=medium600
