omniture

Michael Kors Unveils Next Generation Smartwatches With Three Dynamic New Platforms

Fossil Group
2019-09-05 15:00 746

Michael Kors Access provides options for every customer; now with Bluetooth-enabled calling and multi-day battery modes

NEW YORK, Sept. 5, 2019 /PRNewswire/ -- Featuring advanced technologies and a highly personal user interface, Michael Kors introduces its latest generation of touchscreen smartwatches for Fall 2019. Three new smartwatches—Michael Kors Access Lexington 2, Michael Kors Access Bradshaw 2, and Michael Kors Access MKGO—are powered with Wear OS by Google™ and Qualcomm® Snapdragon Wear™ 3100 platform to blend unprecedented customization and innovative performance features with high-fashion designs. 

Michael Kors Access MKGO
Michael Kors Access MKGO

Using two of Michael Kors' best-selling platforms, the Lexington 2 and Bradshaw 2 smartwatches feature glamorous designs with enhanced technology to suit your life. With the addition of a speaker, Michael Kors is excited to offer users the ability to take calls on their smartwatch. Using a proprietary app rolling out later this month, both Android® and iPhone® users will be able to make and receive Bluetooth-enabled phone calls directly from their watch. Additionally, users can talk with the Google Assistant, hear sound alerts for notifications and play music from compatible apps.

Also new for Lexington 2 and Bradshaw 2: Extended battery modes that offer four battery life settings. 'Extended Battery Mode' allows users to extend to multiple days on a single charge while still enjoying essential features; 'Daily Mode' allows users to experience most features enabled, such as always-on screen; 'Custom Mode' allows users to easily manage battery optimization settings themselves, all in one place, where 'Time-Only Mode' gives users additional hours when the watch has a low battery or if they choose to use the smartwatch to only tell time. Battery modes are easy to access, directly from the home screen on the watch.

Dressed in gold-tone, rose gold-tone, silver-tone or two-tone stainless steel, the Lexington 2—one of Michael Kors' best-selling collections—is the perfect go-to, whether you're dressing up for a night out or keeping it casual for your morning flight. The Bradshaw 2, another beloved brand platform, comes with a beautifully designed case and strap construction in gunmetal, rose gold-tone, gold-tone or silver-tone stainless steel.

For the first time ever, Michael Kors introduces a smartwatch that's made to move seamlessly into your on-the-go, active lifestyle. Michael Kors Access MKGO is the brand's lightest smartwatch to date, and is available with pink, black, white or red silicone straps. This sport-engineered watch is crafted with aluminum and nylon casing for an ultra lightweight, comfortable feel. With Google Fit™, Michael Kors Access MKGO can track heart rate, making it easy to see if yours is in your ideal range. Google Fit also makes it simple to change and track activity goals, and notifies users on progress and completion. Ask the Google Assistant to ask questions or set reminders, and use Google Pay™ for in-store purchases—leave your wallet at home.

Finally, customize all three smartwatches to go with your look using the new micro-app, My Dials (coming soon). Choose a category—Glam, Fashion or Sporty—and either let the app create one for you or select from the available options.

The Michael Kors Access smartwatches will be shown at IFA in the Fossil Group booth, Messe Berlin Messedamm 22 Hall 4.2. Booth 221.
Michael Kors Access MKGO: starting from $295 on michaelkors.com.
Lexington 2: starting from $350 on michaelkors.com.
Bradshaw 2: available in October 2019, starting from $350, on michaelkors.com.

FEATURES FOR LEXINGTON 2 AND BRADSHAW 2

New Speaker
Thanks to the addition of a speaker, users have the ability to take calls on their smartwatch. Using a proprietary app rolling out later this month, both Android and iPhone users can make and receive phone calls directly from their watch. Additionally, users can talk with the Google Assistant, hear sound alerts for notifications and play music from compatible apps directly from their smartwatch.

Extended Battery Mode
The development of a proprietary smartwatch experience offers four battery life settings, putting the user in control and allowing for extended battery life. This new experience offers an 'Extended Battery Mode' where users can extend to multiple days on a single charge while still enjoying essential features like notifications and heart rate. 

MORE STORAGE. MORE MEMORY. 
With 8GB of storage, you can download even more content while increased memory improves overall performance.

AUTO-INSTALLED APPS:
Leveraging the enhanced storage, Michael Kors Access Access is auto-installing apps such as Cardiogram, a digital companion for heart health, Spotify, the leading music streaming service, and Noonlight, a peace of mind and safety app, to Lexington 2 and Bradshaw 2 smartwatches.

FEATURES FOR MICHAEL KORS ACCESS MICHAEL KORS ACCESS MKGO:
Heart Rate Tracking
Track heart rate during high intensity training sessions and full-out sprints using Google Fit.

GPS Tracking
Leave your phone at home when going for a walk, hike, ride or run with built-in GPS that records the distance right on your smartwatch.

The Google Assistant*
Ask the Google Assistant questions, make commands, set reminders and more.  

Music
Connect to Bluetooth and listen to Spotify.

Google Pay
NFC payments through Google Pay allow the user to make in-store purchases using their smartwatch.

Weather
Check the temperature and avoid running in the rain with real-time weather updates.

Training Apps
Easily sync workouts to training apps.

WHAT'S AVAILABLE ON BOTH:
The Google Assistant*
Ask the Google Assistant questions, make commands, set reminders and more.
*Voice assistant varies by geography. Tiko Assistant available in China; the Google Assistant is available in select languages.

Google Pay*
NFC payments with Google Pay allow the user to make in-store purchases using their smartwatch.
*Alipay available in China. Google Pay available in select countries

Heart Rate and Activity Tracking
Track heart rate and activity across multiple types of workouts using Google Fit.
*Fitness tracker varies by geography. Tic Health available in China.

Swim Proof
Track swim workouts through third-party fitness apps.

GPS Tracking
Leave your phone at home when going for a walk, hike, ride or run with built-in GPS that records the distance right on your smartwatch.

Smartphone Notifications
Rapid 1-Hour Charging
Music Control and Storage

About Michael Kors
Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under Michael Kors Collection, MICHAEL Michael Kors and Michael Kors Mens, including accessories, ready-to-wear, footwear, wearable technology, watches, and a full line of fragrance products. Michael Kors stores are operated in the most prestigious cities in the world. In addition, Michael Kors operates digital flagships across North America, Europe and Asia, offering customers a seamless omni-channel experience.

Forward-Looking Statements
This press release contains forward-looking statements. You should not place undue reliance on such statements because they are subject to numerous uncertainties and factors relating to the Company's operations and business environment, all of which are difficult to predict and many of which are beyond the Company's control. Forward looking statements include information concerning the Company's possible or assumed future results of operations, including descriptions of its business strategy. These statements often include words such as "may," "will," "should," "believe," "expect," "seek," "anticipate," "intend," "plan," "estimate" or similar expressions. The forward-looking statements contained in this press release are based on assumptions that the Company has made in light of management's experience in the industry as well as its perceptions of historical trends, current conditions, expected future developments and other factors that it believes are appropriate under the circumstances. You should understand that these statements are not guarantees of performance or results. They involve known and unknown risks, uncertainties and assumptions. Although the Company believes that these forward-looking statements are based on reasonable assumptions, you should be aware that many factors could affect its actual financial results or results of operations and could cause actual results to differ materially from those in these forward-looking statements.

FOR MORE INFORMATION:
Dinesh Kandiah
VP, Global Communications
MICHAEL KORS
T: 917.214.2979
E: Dinesh.Kandiah@michaelkors.com

[Legal]
Smartwatches powered with Wear OS by Google are compatible with iPhone® and Android™ phones. Google, Google Pay, Wear OS by Google, Google Fit, and other related marks are trademarks of Google LLC. Touchscreen smartwatches powered with Wear OS by Google require a phone running Android OS 4.4+ (excluding Go edition) or iOS 10.0+. Supported features may vary between platforms.

Michael Kors, Michael Kors Access and MICHAEL Michael Kors are trademarks of Michael Kors, L.L.C in the United States.

Qualcomm and Snapdragon Wear are trademarks of Qualcomm Incorporated.

*Available in select markets.

Michael Kors Access Lexington 2
Michael Kors Access Lexington 2

 

Michael Kors Access Bradshaw 2
Michael Kors Access Bradshaw 2

Photo - https://mma.prnewswire.com/media/969120/Michael_Kors_Access_MKGO.jpg
Photo - https://mma.prnewswire.com/media/969122/Michael_Kors_Access_Lexington_2.jpg
Photo - https://mma.prnewswire.com/media/969123/Michael_Kors_Access_Bradshaw_2.jpg

Source: Fossil Group
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