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MoutaiLab - A New Look at Moutai Baijiu

Guizhou Moutai Chiew Import and Export Co., Ltd
2019-01-07 22:00 772

GUIZHOU, China, Jan. 7, 2019 /PRNewswire/ -- In late December 2018, Guizhou Moutai wrapped up a successful marketing project named "MoutaiLab – Dr. Mou". The project is centered on a series of videos posted on Facebook and YouTube, in which a baijiu (white spirit) expert was invited to show Moutai fans and explain to them in simple terms how to identify quality baijiu through interesting experiments.

The four videos, which went a bit deeper from one to the next as they focused on the quality, aromas, tastes and changes of baijiu, offered a chance for more people to learn about baijiu and appreciate its unique appeal. The videos generated close to 6 million views and created lots of buzz for the brand. Search #MoutaiLab, a dedicated tag for the project, to watch the videos and get a new look at Moutai baijiu.

Over the years, Guizhou Moutai Chiew Import and Export Co., Ltd. has been dedicated to taking the brand to a global audience. As China's signature baijiu brand, Moutai will keep up with the times, continuously expand its vision, stick to its traditional crafting techniques, and present itself on the international stage in a more disciplined and confident manner. Today's Moutai, with its unique cultural charm, serves as a demonstration of China's increasing confidence in its culture against the backdrop of a fiercely competed international market.

 

Cision View original content:http://www.prnewswire.com/news-releases/moutailab--a-new-look-at-moutai-baijiu-300773535.html

Source: Guizhou Moutai Chiew Import and Export Co., Ltd
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