SHANGHAI, April 20, 2018 /PRNewswire/ -- naked Hub, the biggest premium coworking operator in Asia and a major global innovator in applying the concepts of the Sharing Economy to commercial real estate, announced recently that it is the first major coworking network in the world to launch a truly on-demand service, naked Hub GO. After the service's recent launch, with a few taps on their phone anyone can access dozens of beautifully designed living rooms and work spaces across the city and use them as long as needed. Users can pop in for a quick coffee, hold a business meeting, or use it as a base for the day. Like other on-demand apps like bike sharing and ride sharing, users pay only for the time they actually spend inside the space. As always, coffee, tea, soft drinks, beer, and WIFI are free and unlimited inside naked Hub locations.
More and more corporate employees, freelancers and students need a comfortable and productive "Third Space" for different purposes such as business trips, client meetings and creativity exploration. naked Hub, aside from its full time memberships, will offer naked Hub GO, an innovative "Third Space" service catering to this growing demand.
Breaking away from typical coworking space monthly memberships and day-passes, naked Hub GO offers much more than a usage-based pricing scheme. The integrated online and offline technology enables users to discover available locations nearby, see the real time occupancy, and very easily check in and check out. naked Hub is disrupting the coworking industry which has traditionally been almost entirely a business-to-business service by being the first to transform coworking into a consumer service. A consumer could become aware of naked Hub GO via online marketing or by approaching any naked Hub location, use the mobile app or WeChat Mini Program to discover the nearest available space, unlock the front door, check in and check out, and pay for the stay, all within the app and without needing human assistance.
1. You can find the nearest naked Hub on map view
2. Easy access by scanning QR code via WeChat or naked Hub App
3. Pay-as-you-go according to each stay duration
naked Hub GO redefines membership. Everyone who enters a naked Hub becomes a member (Hubber) of the naked Hub community. Hubbers using the naked Hub GO service check in using the app or WeChat Mini Program at the beginning of a stay, and on the same platforms they check out and pay for their stay based on the number of minutes they spent inside the Hub. All Hubbers enjoy the robust online and offline community that is the hallmark of naked Hub, including business networking and doing business together, a business matchmaking service to help Members meet relevant new contacts, a virtual bulletin board where the community really helps each other to solve business needs, and access to the hundreds of diverse offline community events that bring together the naked Hub community every month.
"naked Hub is very pleased to be launching this game-changing innovation and we believe that today's announcement represents a landmark in the global evolution of workspace. The naked brand has always been about rethinking and redesigning in order to be more friendly to the environment and stop the horrible wastage of precious resources, including real estate. Today we unlock urban commercial real estate in a way that's more efficient for all stakeholders," said Grant Horsfield, founder of naked Group.
"naked Hub is uniquely positioned to offer naked Hub GO due to our strong investment in great locations and large Living Rooms in every location that enabled us to have the most successful Hot Desk service in China, combined with the hospitality service experience execution and Internet mindset and technology competence that is in our DNA," said Jon Seliger, CEO of naked Hub.
Dominic Penaloza, Chief Innovation Officer of naked Group, added "It's a thrill to build disruptive products. Today's launch redefines big concepts including 'real estate', 'coworking', and how people use space. Outside of private offices, why are cities devoid of places to actually get work done or have a business meeting? We asked ourselves why the booming entrepreneur segment, freelance professional segment, and the entire 'Third Space" segment have no choice except coffee shops, and we decided to change all that."
naked Hub GO has already launched across all of naked Hub locations in Shanghai and will be rolled out to other city markets in the near future.
About naked Hub
naked Hub is Asia's leading premium co-working brand, founded by naked Group, the luxury resort brand behind the renowned naked Stables and naked Castle in Moganshan. From unique resorts to creative workspaces, naked is rethinking how we connect with people, places and ourselves.
naked Hub, with the added advantage of design, user experience, innovation, community, and a deep understanding of the Chinese market, has since become the leading premium co-working brand in Asia-Pacific. There are currently around 50 Hubs in the pipeline across the world in China (including Mainland China & Hong Kong), Vietnam, Australia, and the UK.
At naked Hub, independent workers, small and medium enterprises, and multinationals work side-by-side, on this online and offline co-working lifestyle platform. naked Hub strives to introduce all professionals to an innovative take on work and life, providing Hubbers with increased opportunities, and above all, fostering communication and collaboration across its communities both online and offline.
For more information, please visit www.nakedhub.com
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