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Nestle Ice Cream Holds a BenNaNa Island Mega Event in Beijing

2012-08-11 22:01 1819

BEIJING, Aug. 11, 2012 /PRNewswire-Asia/ -- Nestle will hold a BenNaNa Island Mega Event themed "BenNaNa Uncovering the Magical Fun" at Beijing Chaoyang Park this weekend. At the event, children can not only enjoy the delicacy and fun of BenNaNa ice cream, they can also join different interactive activities and games that are designed for different age groups. The joyful atmosphere will create a sense of coolness and fun to children’s summer vacation. These similar events had already been held in six cities, with Beijing being the last leg of the Mega Event.

Children have fun at Nestle BenNaNa Experience Island
Children have fun at Nestle BenNaNa Experience Island

Children have fun at Nestle BenNaNa Experience Island
Children have fun at Nestle BenNaNa Experience Island

With the support of Nestle Shanghai R & D center, entering the 2012 season Nestle Ice Cream successfully launched the BenNaNa ice cream, the innovative ice cream that needs to be peeled off before eating, similar to eating bananas. This product has been hugely popular ever since.

Mr. Daniel Lutz, Senior Vice President of the Nestle Ice Cream and Chilled Business Unit, says, "China is a dynamic and competitive ice cream market that is developing rapidly and changing constantly. To succeed in this market, we must not only manufacture quality products that taste good, but also keep up with local taste and lifestyle trends and be able to turn product concepts into real products quickly."

"I am pleased with our new and innovative products this season, such as the BenNaNa ice cream. These new ice cream products, developed by our team of experts, demonstrate our ability to combine manufacturing expertise with local consumer insight."

This innovative product is also matched with creative marketing through joint programs with Sina Micro-blog, Tencent Micro-blog and other social media to achieve multi-platform interactive communications with the consumers.

Source: Nestle China Ltd.