SYDNEY, April 21, 2021 /PRNewswire/ -- Entrepreneurs in Australia and New Zealand (ANZ) emerged from the last year feeling confident about their businesses according to a new study by Frost & Sullivan and Oracle NetSuite. The study of 233 entrepreneurs in ANZ, and almost 300 entrepreneurs from across six other APAC economies, examined changing attitudes, beliefs, and aspirations among entrepreneurs following the COVID-19 pandemic.
The study found that Australian entrepreneurs have a number of key differences to their peers in other economies, as they are starting businesses later in life, are more likely to be serial entrepreneurs, and are more motivated by a better work-life balance. Despite differences between economies, the study found that entrepreneurs across APAC regard technology as an important factor in their business success.
"The results of this study show that we can feel confident about the state of entrepreneurship in the Asia-Pacific region," said Mark Dougan, director, Frost & Sullivan. "Entrepreneurship is a lifelong journey of learning, and following the uncertainties of last year, the most important lesson learned is having a flexible business model. Most entrepreneurs feel they have managed to respond well and feel confident in their own success, as well as in the growth and future success of their businesses."
ANZ entrepreneurs are confident about their next stage of growth
Entrepreneurs in ANZ are some of the most confident about their businesses than their peers in other APAC markets
Entrepreneurs from ANZ are not your typical APAC entrepreneur
Australian entrepreneurs are starting businesses later in life, while entrepreneurs from ANZ are more likely to start multiple businesses.
Entrepreneurs in ANZ start businesses for very different reasons
Australians turned to entrepreneurship to gain control and flexibility, while entrepreneurs in New Zealand started businesses to make money for themselves and their families.
Entrepreneurs across APAC agree: Technology is key to success
Entrepreneurs across the region regard technology an important factor in their business success.
"Entrepreneurs are the engine-room of the business eco-system and are vital for a healthy economy here in Australia, New Zealand and across APAC," said Jason Toshack, General Manager, Oracle NetSuite ANZ. "In this study, we found that Australian entrepreneurs are encouragingly positive, and a lot of that is down to not only their grit and determination, but also the tools and software they now have to manage their businesses and adapt to change. 2020 dealt a challenging set of cards, but with Australia leading in serial entrepreneurship, female entrepreneurship, and most importantly showing confidence, there's a feeling that anything is now possible."
For more information go to: Grow HQ: A Resource Guide for Entrepreneurs and Business Leaders
Methodology
For this study, 513 entrepreneurs were surveyed across eight Asia-Pacific economies, including: Australia, New Zealand, Mainland China, Hong Kong SAR, India, Japan, the Philippines and Singapore. Research was undertaken via an online survey in November 2020.
In collaboration with Oracle NetSuite, Frost & Sullivan wanted to understand more about entrepreneurs in the Asia-Pacific region: who are they; what are their goals and aspirations; what are their plans for their business; what do they believe are their key strengths and weaknesses; and how Covid-19 has impacted both their business and their attitudes as entrepreneurs.
About Frost & Sullivan
For six decades, Frost & Sullivan has been world-renowned for its role in helping investors, corporate leaders and governments navigate economic changes and identify disruptive technologies, Mega Trends, new business models, and companies to action, resulting in a continuous flow of growth opportunities to drive future success. For more information visit: http://www.frost.com.
About Oracle NetSuite
For more than 20 years, Oracle NetSuite has helped organisations grow, scale and adapt to change. NetSuite provides an integrated system that includes financials / Enterprise Resource Planning (ERP), inventory management, HR, professional services automation and omnichannel commerce, used by more than 24,000 customers in 215 countries and dependent territories.
Learn more at https://www.netsuite.com.au or via the NetSuite blog. Like us on Facebook, and follow us on LinkedIn, Instagram, and Twitter.
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