SHANGHAI, Oct. 9, 2013 /PRNewswire/ -- Hard on the heels of 2013's terrific show, Novomania International Fashion Tradeshow is already getting ready to wow exhibitors and visitors alike for its fifth edition on 5-7 March 2014 in Shanghai Mart, China with some exciting changes with a new theme, 4 distinct show areas and a key service.
New Theme
Novomania introduces a new theme for 2014 called Mixology, which is a celebration of the blend of creative spirit and hard-nosed business acumen that's at the heart of Novomania - by mixing East with West, juxtaposing brands, styles, tastes and lifestyles under one roof and mixing multiple business models and approaches to create new, lucrative ways for brands to bring their creations to an eager Chinese audience.
4 Distinct New Show Areas
As an extension of the new theme: Mixology, the show is morphing and integrating to focus on four distinct key areas based on current fashion trends, creating a one-stop portal for international fashion brands to stay ahead of the fast-developing market in China.
These areas are Premium Urbanwear, Contemporary, Fashion Lifestyle and O2O2O (offline to online to offline). A representation of the best fit for China's current fashion business model and consumers' needs, key domestic buyers will find it an effective and pleasant experience to meet fashion brands and discuss business in these curated areas.
Of special note is the O2O2O Area. China is rapidly emerging soon to be the world's largest online retail (e-tailing) market. Mckinsey Global Institute agrees: "By 2020, we project that Chinese e-tailing will match the combined size of today's U.S., Japanese, U.K., German and French markets." The O2O2O concept recognizes this growth of local commerce on the Web and explores the links between the online and offline elements of commerce. Designed to give international and local brands unique insights to capitalize on this online boom, this area offers e-tailing seminars and services to introduce them to the right partners. Exhibitors include key shopping e-malls, e-fashion-retailers, agents and services providers currently revolutionizing the online brands activity in China. There is also an area dedicated to offline retail services, where exhibitors showcase innovative solutions on opening an integrated online / offline retail store in China.
New Key Service
Throughout the years, Novomania has built wide and deep resources and connections within fashion communities. Using this strong asset, Novomania 2014 presents exhibitors with on-going business matching services assisting their business ventures in China, matching the exhibitors with potential partners in China. The pro-active Novomania team in China will also work closely with each brand to diarize key appointments with potential partners and exhibitors during the show.
With these changes, the new show promises to deliver exhibitors and visitors a closer and more effective connection with the market 365 days a year in a 360 degree approach.
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THE FIFTH NOVOMANIA - Shanghai Mart - 5th-7th March 2014
For more information on exhibiting at NOVOMANIA please visit www.novomania.com.cn.
