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Setting foot in brand licensing sector
BEIJING, May 30, 2013 /PRNewswire/ -- One TV Media Global Ltd. has this year formed a partnership with Hasbro, Inc., one of the world's leaders in the toy industry, signaling a move into the brand licensing sector for the media giant.
In commemoration of the 30th anniversary of the inception of "Transformers," the two partners have decided to hold not less than eight "Transformers" Expo events over the next three years. One TV Media Global executive president Xue Jiebin said the company has always been committed to the development of more diversified cultural and creative industries since its inception. The signing of the "Transformers" Expo project in China with Hasbro represents one of the company's important strategic steps in becoming more connected with its consumer base. With the partnership, One TV plans to open up an international copyright and brand resource gateway, securing further brand licensing deals in China and further deepening the development of the sector. Remaining asset-light, working with high margins and jumping in at the starting point of the industrial life cycle are the key elements of One TV Media Global's investment strategy.
As one of Hasbro's most successful brands, "Transformers" is the company's flagship brand. Released nearly 30 years ago, the brand has access to unique entertainment resources spanning countless media. The latest "Transformers: Prime" cartoon has been shown in 175 countries. Transformers has more than 15 million fans on its network platform. Most importantly of all, the brand has been a huge success in the retail sector. From 2007 to date, the brand has delivered retail sales of more than US$7 billion, with 46 million deluxe Transformers figures sold.
The first Transformers show will be held in Beijing on August 15, with the Transformers fan event "Cybertron Con" taking place at the China Millennium Monument. Tens of thousands of fans are expected to gather at the unprecedented gala event between the 15th and 19th of August to join in a multiple activity celebration including story-telling, role-playing, designing, modeling and other forms of entertainment, all of which are based on the Transformers theme.
Following "Cybertron Con" will be the 56-day Transformers China exhibition beginning on August 20. The Transformers China exhibition will incorporate Chinese elements, combining historical themes, a timeline showing how the brand has evolved since inception and the landmark buildings where the events will take place within the exhibition. In addition to the presentation of the Transformers story, the "Cybertron Con" will include the display of a variety of exhibition items, interactive events, special activities and the sale of limited edition products.
About One TV Media Global Ltd.
Headquartered in Hong Kong, One TV Media Global, the licensee of the Transformers China exhibition, is an innovative culture media company mainly involved in satellite TV, new media internet TV, mobile information network and periodicals as well as investment in film and television production, real estate properties involving film and television production and digital technologies in relation to film and television production. Rooted in Asia, the company is committed to providing services covering the Asia-Pacific region and extending to the world. One TV Media Global's ONE TV programs are available 24x7 through the Hong Kong Apstar 5 satellite and NOW TV 552 channel. Apstar 5 satellite band beam covers the Asia-Pacific region, including Hong Kong, mainland China, South Korea, Taiwan and Japan. One TV Media Global plans to launch more channels including ONE TV Finance and Economics, ONE TV English, ONE TV Tourism, ONE TV Movie and ONE TV Cartoon.
Wing Chui
+852-97030347/+86-18601773972/+86-14716475943
wing.chui@one-tv.com
Rea Deng
+86-10-5980 2323/+86-139 1008 4630
rea@freetking.com
