KUALA LUMPUR, Malaysia, Feb. 14, 2023 /PRNewswire/ -- Gibraltar BSN Life Berhad ('Gibraltar BSN'), one of Malaysia's fast growing life insurance companies, today rolled out its latest protection plan for Malaysians to secure their legacy in both their life and business with GoSecure and GoSecure+.
(from left to right) Lee Kok Wah, Chief Executive Officer of Gibraltar BSN and Daniel Toh, Chief Sales Officer of Gibraltar BSN at the launch of GoSecure and GoSecure+
GoSecure and GoSecure+ are modular term insurance plans that give customers the flexibility to choose both the coverage and premium payment terms, the coverage amount for death and total permanent disability, and also provides Cash Booster, an optional rider, to receive an additional maturity benefit.
Gibraltar BSN's Chief Executive Officer, Lee Kok Wah said "The COVID-19 pandemic saw more than 37,000 SMEs cease operations after the third round of the movement control order.[1] With GoSecure and GoSecure+ business owners will be able to take necessary precautions to safeguard their businesses financially for sustainability. Our latest protection solutions were specifically designed to offer customers the flexibility of expanding their protection based on their ever-evolving circumstances and business needs."
98.5% of business establishments in Malaysia are small- and medium-sized enterprises ('SMEs')[2], with more registering their businesses every year, forming the backbone of the nation's industrial development. But despite their pivotal role in the development and growth of the economy, an estimate of 60% of SMEs fail within 5 years of establishment. [3]
Kok Wah added, "We believe that our customer's businesses are their brainchild and that they work hard to build. Which is why it is essential for our customers to financially protect their family and business should something unfortunate happen to them."
With GoSecure and GoSecure+, customers can choose from a selection of coverage terms ranging from 5 years to a full term to suit their own personal protection needs. GoSecure+ also comes with additional coverage for 45 Critical Illnesses for that greater peace of mind.
Visit www.gibraltarbsn.com for more information on GoSecure and GoSecure+. Alternatively, customers can also chat with Gibraltar BSN's Chatbot GINA via Whatsapp at 03-2298 2477 and on Gibraltar BSN's official Facebook page for additional information.
[1] Source: Over 37,000 businesses shut down during MCO 3.0, Free Malaysia Today, 2021 [2] Source: Economic Census 2016, Department of Statistics Malaysia (DOSM) [3] Source: Growth Challenges of SMEs: Empirical Evidence in Sabah, Malaysia, ASEAN Entrepreneurship Journal (AEJ), 2020 |
