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SINGAPORE, Oct. 21, 2021 /PRNewswire/ -- SHAREit Group, a global technology company, today announced that its file sharing, content streaming and gaming app SHAREit, has been ranked as the #1 fastest-growing media publisher in North America and second fastest in Latin America after TikTok. The rankings are provided by AppsFlyer, a marketing measurement and experience platform which released the 13th edition of their Performance Index this week, featuring the top media sources in mobile advertising. The report included 623 media sources to examine 33 billion app installs, 17,000 apps, and 55 billion app opens.
At a global level, SHAREit was ranked #4 after Google, Facebook and TikTok in the volume rankings for IAP index across all categories. The app has also expanded its influence to other key markets - it has been ranked third in Southeast Asia for driving the high retention and IAP volumes amongst Android users for companies in the finance and e-commerce industries.
The rankings spotlight the growing role of SHAREit as a preferred marketing platform for mobile marketers looking to drive quality users and build brands. The company has hundreds of customers from the finance and e-commerce space which is a key strategic growth area for the company.
"In-app purchases are on the rise in North America and Latin America, as consumers spend more online. Mobile banking and contactless payments have emerged as the key trends and we are excited to be catalyzing their growth. Both have been at the center of our business strategy as we look to become an advertising powerhouse for brands." says, Karam Malhotra, Partner and Global Vice-President at SHAREit Group. "We are thrilled to break into the top spots in this part of the world and looking forward to helping more businesses ride the wave and grow."
SHAREit's primary feature is the peer to peer file transfer, allowing users to share videos, apps, pictures and more, with other devices without using internet or Bluetooth connection. Being one of the first app channel partners of Google Play, it also ensures secure application transfers with Peer-to-Peer Offline App Sharing – letting users share apps via SHAREit, adding them to the user's Play Library and managing app updates when the device comes back online.
SHAREit has also established itself as a one-stop digital content platform, providing users with gaming, content discovery and consumption services. SHAREit has a dedicated gaming center on the application, which offers HTML5 games, gaming videos and an option to download hot games. With games across all genres, it has one of the largest catalogs of mobile games from developers across the globe. SHAREit continued its impressive upward momentum in the gaming category ranking 8th globally and also expanding its strong presence from mid-core and casual to being ranked in the top 10 across all categories including arcade, puzzle, simulation and hyper-casual games globally, according to the recent AppsFlyer Performance Index XIII.
About SHAREit Group
SHAREit Group is a global technology company that has built a diversified suite of applications installed by nearly 2.4 billion users worldwide, including the core app SHAREit. These range from popular tools in the utility space to digital entertainment content applications. SHAREit Group's business network reaches over 150 countries in 45 different languages. SHAREit aims to help brands achieve their business goals and users to access seamless digital content of the highest possible quality.
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