SHANGHAI, May 30, 2012 /PRNewswire-Asia/ -- During the last World Cup most companies reported some increase in absenteeism, as staffs were seduced by watching the late night sports excitement. With the Summer Olympics only 10 weeks away CEOs should get set for a repeat says our recent survey.
The survey asked 366,329 people on Touchmedia screens in taxis in Shanghai, Beijing, Guangzhou, Shenzhen and Hangzhou, how they thought the Olympics would affect them.
A remarkable 78.6 % are planning to watch the Olympics on TV. And that’s before most of the hype and hoopla start! More than a fifth of people (21 %) are planning to watch the whole Olympics. Given the 7 hour time delay and the number of night finals, that means many a sleepless night and subsequent sick day from work.
Another 53 % will watch part of the highlights and 14 % actually see all the noise, advertising and fun around the Olympics as being just as entertaining as the main event. Only 21.4 % plan to watch none at all (Chart I). Once China’s athletes start winning and all the buzz heats up, that number of non watchers might drop and addiction set in!
Despite the soft economic situation, this could be a great Game for the advertisers and for business in general. A very high 59 % of people expect to spend more this summer because of the Olympics. And 14.4 % expect it to be a lot more (Chart II). The most popular choices include souvenirs and special editions, Olympics watching with friends at bars and restaurants, even just buying and consuming more newspapers, magazines and the like (Chart III).
One in 8 (12 %) would also like to think there is at least a chance that they will fly to the Olympics (Chart III). Well, the flight is only part of the challenge. Getting tickets once you are there could be tough. Good luck.
About Touchmedia
Touchmedia was founded by its Executive Chairmanand Co-CEO Micky Fung in 2003 to develop state-of-art touchscreen media technology in China and internationally. Today, Touchmedia is already the largest in-taxi media company in China, providing an innovative marketing platform which allows brands to engage consumers more effectively, building higher involvement for better awareness, recall and response.
