BEIJING, March 19, 2013 /PRNewswire/ -- UBM plc, the global events-led marketing and communications services business has officially unveiled its "UBM in China" Chinese portal website www.ubmchina.com.cn. Reflecting the growing importance of China and Chinese-speaking stakeholders to UBM and its business worldwide, the new site offers Chinese-speakers the opportunity to gain a better insight and understanding of UBM's products, people, strategies and values.
The "UBM in China" website does not simply translate UBM's English language corporate website (www.ubm.com) but instead the site has been developed specifically to focus on the key areas of interest to UBM's future and existing partners, employees, investors and other key stakeholders in China. Almost a quarter of UBM's business is now in China, notably through its robust and rapidly growing tradeshow business which extends across China and throughout Asia under the management of UBM Asia (http://www.ubmasia.com/Home/tabid/72/language/zh-TW/Default.aspx). UBM's major events in China include Hong Kong Jewelry & Gem Fair, CBME, Furniture China, CPHI China, HDD, All China Leather Exhibition, Marintec China, and Sign China. In addition, PRNewswire, UBM's global provider of business content for marketing services, is active in China and throughout Asia.
Links from the "UBM in China" portal site go to Chinese language pages, although a small number of links, primarily to financial information, reach pages currently available only in English. UBM will use the site's traffic patterns to prioritize a program of improvements and modifications over the next year to ensure that the "UBM in China" site meets the needs of Chinese stakeholders.
According to UBM plc's CEO David Levin, "Our new 'UBM in China' website is a clear indication of UBM's deepening commitment to China and its people and institutions, and follow on from our appointment of Philip Chapnick in 2010 as UBM's Group Chief Representative in China. We recognize the increasingly important role that China plays in UBM's business and we believe that it is appropriate and timely that UBM actively develops its web presence to become even more inclusive of our Chinese-speaking stakeholders."
"With 99% of our employees, the vast majority of our clients, suppliers and other key stakeholders in China using Chinese as their native tongue, we felt it was only appropriate that UBM provide them a way of understanding who we are and what we stand for in Chinese," Commented UBM's Group Chief Representative, Mr. Philip Chapnick.
UBM welcomes your comments on the site. Please direct them to: Zhang Honglei (Email: Hellen.Zhang@ubm.com; Tel.: (86-10) 5765 2888)
About UBM plc (www.ubm.com)
UBM plc, a London Stock Exchange listed company, is a leading global events-led marketing and communications services business. We inform markets and bring the world's buyers and sellers together at events, online and in print. Our 6,500 staff in more than 30 countries are organised into specialist teams which serve commercial and professional communities, helping them to do business and their markets to work effectively and efficiently.
About UBM Asia (www.ubmasia.com)
Owned by UBM plc, UBM Asia is Asia's leading exhibition organiser and the biggest commercial organiser in mainland China, India and Malaysia. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global presence in 25 major cities with 29 offices and over 1,200 staff. UBM Asia has 11 offices in the major cities in mainland China, including Beijing, Shanghai, Guangzhou, Hangzhou, Chengdu and Shenzhen, where we organise more than 60 exhibitions and conferences.
About PR Newswire (www.prnewswire.com)
PR Newswire, a UBM plc company, is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region.
