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January
2026 / 01 / 04
International Day

World Braille Day

World Braille Day is observed annuy on January 4th. It commemorates the birthday of Louis Braille, the inventor of the braille system, and aims to raise public awareness of braille as a vital tool for persons with visual impairments to access information, receive education, and integrate into society. Braille is a tactile writing system that uses combinations of raised dots to represent letters and numerals. It is crucial for persons with visual impairments to read, write, acquire knowledge, and live independently. The day was officiy established by the United Nations General Assembly in 2018, emphasizing the indispensable role of braille in realizing the rights of persons with visual impairments to education, freedom of expression, and full participation in society.

Common commemorative activities include: educational institutions, libraries, and non-governmental organizations hosting braille experience workshops, exhibitions, or lectures; media campaigns promoting the history and significance of braille; and advocacy from sectors of society to increase the prevalence of braille signage in public facilities (such as elevator buttons and medication instructions).

Businesses can leverage this occasion for the following public relations and communication activities: 1) Social Responsibility Initiatives: Donate braille learning equipment or support educational projects for the visuy impaired, and publish related corporate social responsibility reports; 2) Product and Service Innovation: Launch product packaging with braille labeling, accessible applications, or services, and promote their inclusive design philosophy; 3) Public Advocacy: Initiate social media campaigns (e.g., using hashtags like #TouchTheWorld) to share knowledge about braille or stories of employees with visual impairments, enhancing the brand's image of humanistic care; 4) Partnership Building: Collaborate with associations for the blind and special education schools to organize public welfare events, strengthening brand credibility.

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