PR NEWSWIRE’S
PR CALENDAR FOR APAC

World Leprosy Day is observed annuy on the last Sunday of January. It aims to raise global awareness about leprosy, eliminate discrimination and prejudice against people affected by the disease, and mobilize support for leprosy prevention, treatment, and rehabilitation efforts. Leprosy is an ancient chronic infectious disease that primarily affects the skin and peripheral nerves, but it is entirely curable with modern medicine. However, due to social misconceptions and stigma, patients often face exclusion. This commemorative day was initiated in 1954 by French philanthropist Raoul Follereau to honor Mahatma Gandhi, the leader of India's independence movement, who showed deep compassion for people with leprosy during his lifetime.

Typicy, the day is marked worldwide through health lectures, media campaigns, community events, fundraising, and sharing stories of survivors. The core message is that 'leprosy is preventable, treatable, and not to be feared.'

Businesses can leverage this occasion for the following public relations and communication activities:

1. Public Advocacy and Education: Utilize corporate communication channels to disseminate scientific information and dispel public misconceptions.


2. Partnership Building: Collaborate with health organizations to co-host awareness campaigns or provide volunteer services.


3. Internal Engagement: Encourage employee participation in related public welfare activities or fundraising to enhance the corporate image of social responsibility.


4. Sustainable Commitment: Provide long-term support for leprosy control projects and incorporate such efforts into corporate social responsibility reports.



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