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PR CALENDAR FOR APAC

International Customs Day, established by the World Customs Organization (WCO), is observed annuy on January 26th. It commemorates the anniversary of the inaugural session of the Customs Cooperation Council (CCC, the precursor to the WCO) held on January 26, 1953, following the entry into force of the Convention establishing the Council. This day aims to raise public awareness of the vital role customs administrations play in the modern global economy. It highlights their contributions to border security, facilitation of legitimate trade, combating smuggling and illicit trafficking, protecting intellectual property rights, and promoting trade efficiency. Each year, the WCO announces a specific theme, and activities worldwide include seminars, training sessions, public outreach events, media campaigns, and ceremonies honoring customs officers. Companies can leverage this day for PR and communications by: publishing industry white papers or data reports showcasing their commitment to compliant trade; launching social media campaigns (e.g., #SaluteToCustoms) to share stories of compliance and collaboration in cross-border logistics; hosting online webinars on trade facilitation and supply chain resilience; or organizing joint CSR initiatives with customs authorities, such as donating epidemic prevention supplies, to demonstrate corporate social responsibility and foster positive engagement with regulators and the public.

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