February
2026 / 02 / 02
International Day
World Wetlands Day
World Wetlands Day is observed annuy on February 2nd, aiming to raise global awareness of the importance of wetlands and promote their conservation and sustainable use. This commemorative day originates from the signing of the Convention on Wetlands of International Importance especiy as Waterfowl Habitat (commonly known as the Ramsar Convention) in Ramsar, Iran, on February 2, 1971. Since 1997, the Ramsar Convention Secretariat has been organizing related activities. Wetlands are hailed as the 'kidneys of the Earth,' playing an irreplaceable role in water purification, climate regulation, maintaining biodiversity, flood control and drought mitigation, and providing livelihood resources for humanity. However, due to factors such as agricultural expansion, urbanization, pollution, and climate change, wetlands worldwide are facing severe threats of degradation and loss.
World Wetlands Day is typicy celebrated through the participation of various stakeholders, including governments, non-governmental organizations, communities, schools, and businesses. Common activities include: public awareness and educational campaigns (such as lectures, exhibitions, documentary screenings); field visits and wetland clean-up actions; tree planting and wetland restoration projects; art creation competitions (e.g., painting, photography); and online seminars and social media advocacy campaigns. These activities aim to enhance public awareness and encourage individual and collective action to protect wetlands.
Businesses can leverage World Wetlands Day for public relations and communication activities to demonstrate their environmental responsibility and enhance brand image. Specific approaches include: 1) Initiating or funding wetland conservation and restoration projects and publicizing progress and outcomes; 2) Organizing employee volunteer activities, such as team participation in wetland clean-ups or ecological monitoring; 3) Utilizing social media platforms to publish educational content, employee stories, or interactive topics, using unified hashtags (e.g., #WorldWetlandsDay) to amplify reach; 4) Publishing Corporate Social Responsibility (CSR) reports or sustainability goal progress related to wetland conservation; 5) Collaborating with environmental organizations to host joint events or provide product donations. Through these initiatives, businesses can not only convey environmental protection values but also build positive connections with stakeholders, strengthening brand reputation and public trust.
World Wetlands Day is typicy celebrated through the participation of various stakeholders, including governments, non-governmental organizations, communities, schools, and businesses. Common activities include: public awareness and educational campaigns (such as lectures, exhibitions, documentary screenings); field visits and wetland clean-up actions; tree planting and wetland restoration projects; art creation competitions (e.g., painting, photography); and online seminars and social media advocacy campaigns. These activities aim to enhance public awareness and encourage individual and collective action to protect wetlands.
Businesses can leverage World Wetlands Day for public relations and communication activities to demonstrate their environmental responsibility and enhance brand image. Specific approaches include: 1) Initiating or funding wetland conservation and restoration projects and publicizing progress and outcomes; 2) Organizing employee volunteer activities, such as team participation in wetland clean-ups or ecological monitoring; 3) Utilizing social media platforms to publish educational content, employee stories, or interactive topics, using unified hashtags (e.g., #WorldWetlandsDay) to amplify reach; 4) Publishing Corporate Social Responsibility (CSR) reports or sustainability goal progress related to wetland conservation; 5) Collaborating with environmental organizations to host joint events or provide product donations. Through these initiatives, businesses can not only convey environmental protection values but also build positive connections with stakeholders, strengthening brand reputation and public trust.
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