February
2026 / 02 / 10
International Day
World Pulses Day
World Pulses Day is a global commemorative day established by a resolution of the United Nations General Assembly on December 20, 2018, and is observed annuy on February 10. It succeeded the 'International Year of Pulses' successfully promoted by the Food and Agriculture Organization (FAO) of the UN in 2016. The establishment of this day is rooted in the recognition of the significant role pulses (such as lentils, chickpeas, dry beans, peas, etc.) play in global food security, sustainable agriculture, soil health (through nitrogen fixation), and addressing climate change, as they are a nutritious, affordable source of plant-based protein and dietary fiber.
The core significance of World Pulses Day lies in raising public awareness of the nutritional value and environmental benefits of pulses, and encouraging increased global production and consumption of pulses to support the United Nations Sustainable Development Goals (SDGs), particularly those related to eradicating hunger, promoting sustainable agriculture, and ensuring healthy lives.
Common celebratory activities include: governments, agricultural organizations, nutrition institutions, and civil society organizing promotional campaigns, seminars, cooking demonstrations, recipe sharing, and social media topic interactions, aiming to educate the public about the health benefits and diverse cooking methods of pulses.
Businesses (especiy in the food, agriculture, catering, and retail sectors) can conduct the following public relations and communication activities for this event:
The core significance of World Pulses Day lies in raising public awareness of the nutritional value and environmental benefits of pulses, and encouraging increased global production and consumption of pulses to support the United Nations Sustainable Development Goals (SDGs), particularly those related to eradicating hunger, promoting sustainable agriculture, and ensuring healthy lives.
Common celebratory activities include: governments, agricultural organizations, nutrition institutions, and civil society organizing promotional campaigns, seminars, cooking demonstrations, recipe sharing, and social media topic interactions, aiming to educate the public about the health benefits and diverse cooking methods of pulses.
Businesses (especiy in the food, agriculture, catering, and retail sectors) can conduct the following public relations and communication activities for this event:
- Content Marketing: Publish popular science articles, infographics, or short videos about the nutritional knowledge and sustainability advantages of pulses.
- Product Promotion: Launch new products, limited-time menus, or promotional activities featuring pulses, and tell the sustainable story behind them.
- Recipe Collaboration: Collaborate with nutritionists, chefs, or food bloggers to create and promote innovative pulse recipes.
- Social Responsibility Initiatives: Launch or support public welfare projects related to pulses, such as donating pulse foods to community kitchens or supporting farmers engaged in sustainable pulse cultivation, and publish related reports.
- Social Media Interaction: Create and promote relevant hashtags (e.g., #WorldPulsesDay), host online chenges (e.g., 'Share Your Pulse Dish'), to enhance brand engagement and promote a healthy, sustainable brand image.
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