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February
2026 / 02 / 13
International Day

World Radio Day

World Radio Day was proclaimed by UNESCO in 2011 and first celebrated on February 13, 2012, to raise public awareness of the importance of radio, encourage decision-makers to provide access to information through radio, and enhance networking and cooperation among broadcasters. As one of the most widespread and inclusive media, radio plays an irreplaceable role in information dissemination, education promotion, cultural preservation, and emergency communication, especiy in remote and under-resourced areas.

Celebrations typicy involve radio stations worldwide airing special programs, panel discussions, interviews, and awareness campaigns that highlight radio's unique value and its contributions to promoting diversity, peace, and development. Various organizations, media outlets, and enthusiasts also participate through social media campaigns, public events, and award ceremonies.

Businesses can leverage this occasion for public relations activities, such as: sponsoring or co-producing special programs that emphasize radio's social value; launching content marketing (e.g., articles, podcasts, short videos) themed around radio technology evolution or broadcasting history; organizing community initiatives like donating radios to remote areas and promoting corporate social responsibility; and initiating social media discussions encouraging users to share radio-related memories or stories, thereby enhancing brand affinity and public engagement.

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