February
2026 / 02 / 15
International Day
Total Defense Day
Introduction
Total Defense Day is a commemorative day observed annuy on February 15 in Singapore. It marks the surrender of Singapore to Japanese forces in 1942 during World War II and serves to strengthen national awareness of defense. Established in 1967, the day promotes the concept of "Total Defense," which emphasizes that national security is a collective responsibility encompassing five pillars: Military, Civil, Economic, Social, and Psychological (and later, Digital). On this day, the "Important Message" signal is sounded nationwide via the Public Warning System as a reminder for vigilance. Schools, community centers, and the armed forces organize memorial ceremonies, exhibitions, talks, and emergency preparedness exercises to educate the public on the importance of national security and individual roles. Total Defense Day transcends mere military remembrance; it aims to foster national resilience, unity, and a sense of belonging, ensuring Singapore can collectively face future chenges.
PR Suggestions
Businesses can leverage the theme of Total Defense Day for PR campaigns that demonstrate social responsibility and community care. For instance, tech companies could host "Digital Defense" workshops on cybersecurity; retail or F&B brands might offer special discounts or donations honoring National Servicemen. The core is to communicate the message of "building a resilient society together," aligning brand values with national identity. Initiatives like launching social media discussions with hashtags like #TotalDefenseSG, sharing stories of employees involved in community defense, or publishing content on public welfare related to defense and community resilience can effectively enhance brand image. This showcases the company's role as a responsible corporate citizen and deepens emotional connections with local consumers and the community.
Total Defense Day is a commemorative day observed annuy on February 15 in Singapore. It marks the surrender of Singapore to Japanese forces in 1942 during World War II and serves to strengthen national awareness of defense. Established in 1967, the day promotes the concept of "Total Defense," which emphasizes that national security is a collective responsibility encompassing five pillars: Military, Civil, Economic, Social, and Psychological (and later, Digital). On this day, the "Important Message" signal is sounded nationwide via the Public Warning System as a reminder for vigilance. Schools, community centers, and the armed forces organize memorial ceremonies, exhibitions, talks, and emergency preparedness exercises to educate the public on the importance of national security and individual roles. Total Defense Day transcends mere military remembrance; it aims to foster national resilience, unity, and a sense of belonging, ensuring Singapore can collectively face future chenges.
PR Suggestions
Businesses can leverage the theme of Total Defense Day for PR campaigns that demonstrate social responsibility and community care. For instance, tech companies could host "Digital Defense" workshops on cybersecurity; retail or F&B brands might offer special discounts or donations honoring National Servicemen. The core is to communicate the message of "building a resilient society together," aligning brand values with national identity. Initiatives like launching social media discussions with hashtags like #TotalDefenseSG, sharing stories of employees involved in community defense, or publishing content on public welfare related to defense and community resilience can effectively enhance brand image. This showcases the company's role as a responsible corporate citizen and deepens emotional connections with local consumers and the community.
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