February
2026 / 02 / 16
Festival
Lunar New Year Holiday
Event Name: Lunar New Year Holiday
Region: Mainland China
Event Type: Activity
Introduction in Chinese and English:
Introduction in English:
The Spring Festival, also known as the Lunar New Year or Chinese New Year, is the most important traditional festival in China and many other Asian countries, marking the beginning of the lunar new year. Its history can be traced back to year-end sacrificial ceremonies during the Shang Dynasty (approximately 1600-1046 BC). Its core significance lies in bidding farewell to the old year and welcoming the new, family reunion, and praying for good fortune and blessings. Celebrations typicy begin on "Xiaonian" (Little New Year) on the 23rd or 24th day of the twelfth lunar month and last until the Lantern Festival on the 15th day of the first lunar month. Key customs include: thorough house cleaning before the festival, pasting Spring Festival couplets and the character "Fu" (福, meaning fortune), preparing a lavish New Year's Eve dinner, staying up late on New Year's Eve, setting off fireworks and firecrackers (restricted in some areas due to environmental regulations), elders giving "red envelopes" (lucky money) to younger generations, and visiting relatives and friends to exchange New Year's greetings during the holiday period. The Spring Festival not only carries profound family ethics and traditional culture but also serves as a vital symbol of cultural identity for the Chinese nation.
Suggestions for Corporate Public Relations and Communication Activities:
Companies can develop PR and communication campaigns centered around core Spring Festival themes such as "reunion," "blessings," "welcoming the new," and "heritage." Specific formats include: 1) Producing and releasing brand-themed, heartwarming short videos or graphic content focusing on "returning home," "New Year's Eve dinner," or "hometown flavors" to evoke emotional resonance; 2) Launching limited-edition products or custom gift sets incorporating Spring Festival elements, accompanied by interactive social media marketing (e.g., giveaways, hashtag chenges); 3) Organizing online and offline festive activities, such as Spring Festival couplet writing or paper-cutting workshops, or sponsoring community Spring Festival celebrations; 4) Publishing corporate social responsibility reports or initiating public welfare actions, such as caring for left-behind elderly and children or supporting Spring Festival travel, to convey brand warmth; 5) Releasing New Year's greetings or executive New Year greeting videos through official channels to extend holiday wishes to customers, partners, and the public, thereby strengthening brand affinity. activities should emphasize cultural respect and creative integration, avoiding mere superficial use of cultural symbols.
Region: Mainland China
Event Type: Activity
Introduction in Chinese and English:
Introduction in English:
The Spring Festival, also known as the Lunar New Year or Chinese New Year, is the most important traditional festival in China and many other Asian countries, marking the beginning of the lunar new year. Its history can be traced back to year-end sacrificial ceremonies during the Shang Dynasty (approximately 1600-1046 BC). Its core significance lies in bidding farewell to the old year and welcoming the new, family reunion, and praying for good fortune and blessings. Celebrations typicy begin on "Xiaonian" (Little New Year) on the 23rd or 24th day of the twelfth lunar month and last until the Lantern Festival on the 15th day of the first lunar month. Key customs include: thorough house cleaning before the festival, pasting Spring Festival couplets and the character "Fu" (福, meaning fortune), preparing a lavish New Year's Eve dinner, staying up late on New Year's Eve, setting off fireworks and firecrackers (restricted in some areas due to environmental regulations), elders giving "red envelopes" (lucky money) to younger generations, and visiting relatives and friends to exchange New Year's greetings during the holiday period. The Spring Festival not only carries profound family ethics and traditional culture but also serves as a vital symbol of cultural identity for the Chinese nation.
Suggestions for Corporate Public Relations and Communication Activities:
Companies can develop PR and communication campaigns centered around core Spring Festival themes such as "reunion," "blessings," "welcoming the new," and "heritage." Specific formats include: 1) Producing and releasing brand-themed, heartwarming short videos or graphic content focusing on "returning home," "New Year's Eve dinner," or "hometown flavors" to evoke emotional resonance; 2) Launching limited-edition products or custom gift sets incorporating Spring Festival elements, accompanied by interactive social media marketing (e.g., giveaways, hashtag chenges); 3) Organizing online and offline festive activities, such as Spring Festival couplet writing or paper-cutting workshops, or sponsoring community Spring Festival celebrations; 4) Publishing corporate social responsibility reports or initiating public welfare actions, such as caring for left-behind elderly and children or supporting Spring Festival travel, to convey brand warmth; 5) Releasing New Year's greetings or executive New Year greeting videos through official channels to extend holiday wishes to customers, partners, and the public, thereby strengthening brand affinity. activities should emphasize cultural respect and creative integration, avoiding mere superficial use of cultural symbols.
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