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February
2026 / 02 / 25
International Day

People Power Anniversary

Event Introduction: The People Power Anniversary is a significant commemoration in the Philippines, marking the EDSA People Power Revolution that took place from February 22 to 25, 1986. This massive, non-violent popular movement successfully overthrew the two-decade-long authoritarian rule of Ferdinand Marcos and restored democracy in the country. It stands as a pivotal moment in modern Philippine history and a global icon of non-violent democratic struggle, symbolizing the power of people's unity and peaceful resistance. Annuy, commemorative events are held across the Philippines, particularly along EDSA Avenue in Manila (the primary site of the revolution), including masses, ries, speeches, exhibitions, and cultural performances to remember history, reaffirm democratic values, and educate the younger generation.

PR Suggestions: Companies can align their PR campaigns with the core values of "democracy, peace, and unity." For instance, launch an online campaign themed "The Power of Unity," encouraging users to share stories or pledges that foster community harmony. Partner with local non-profit organizations to support公益 projects related to democratic education, peacebuilding, or community development, and publish corresponding CSR reports. On social media, create and share creative content paying tribute to peace and democracy, or host themed contests (e.g., photography, essay writing) to enhance brand association with positive social values. activities must maintain respect and sensitivity towards the historical context.

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