March
2026 / 03 / 01
International Day
Self-Injury Awareness Day
Event Name: Self-Injury Awareness Day
Region: 6 (Applicable to Asia-Pacific regions outside of China)
Event Type: Activity
Region: 6 (Applicable to Asia-Pacific regions outside of China)
Event Type: Activity
- Event Introduction:
- Suggestions for Corporate Public Relations Communication Activities:
- Internal Advocacy: Disseminate mental health knowledge to employees through internal emails, bulletin boards, or workshops, introduce the significance of Self-Injury Awareness Day, and emphasize the availability of support resources like the company's Employee Assistance Program (EAP), fostering an inclusive and supportive work culture.
- External Communication: Post supportive content on official social media platforms, sharing educational resources from authoritative mental health organizations (e.g., recognizing signs, how to offer help), avoiding sensational language or specific descriptions of self-injury methods. Focus on conveying messages such as 'Seeking help is a sign of strength' and 'You are not alone'.
- Partnership: Collaborate with local professional mental health non-profit organizations, providing volunteer support or making charitable donations for their activities, and communicating this action as part of the company's Corporate Social Responsibility (CSR).
- Precautions: communication content must undergo professional review to ensure accuracy, sensitivity, and harmlessness. Absolutely avoid linking the event to product sales or engaging in any form of commercialized marketing.
Self-Injury Awareness Day is an annual global event observed on March 1st each year. Its core objectives are to raise public awareness, understanding, and empathy towards non-suicidal self-injury, aiming to break the stigma and silence surrounding this issue. The event encourages open, non-judgmental discussions about self-injury, recognizing it often as a way individuals cope with deep psychological pain, trauma, or mental health distress, rather than a bid for attention. Through education and dialogue, the event hopes to create a safer, more supportive environment for those experiencing difficulties, encouraging them to seek professional help and letting their friends and family know how to offer effective support.
Common ways of participation include: individuals and organizations sharing information, personal stories, or messages of support on social media using specific hashtags (e.g., #SIAD); hosting online or offline educational workshops and lectures; schools, community organizations, or mental health institutions organizing related themed activities; participants wearing orange ribbons or wristbands as symbols of solidarity and support.
In applicable regions (Asia-Pacific outside of China), companies can participate in this event cautiously and responsibly, focusing on mental health advocacy and employee care, rather than commercial promotion.
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