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Long Covid Awareness Day is a global health advocacy initiative aimed at raising public awareness and understanding of Long COVID. Long COVID refers to a syndrome where some patients experience symptoms that persist for weeks, months, or even longer after the acute phase of a SARS-CoV-2 infection. Common symptoms include extreme fatigue, shortness of breath, brain fog (cognitive impairment), chest pain, among others. The background of this commemorative day stems from the chenges faced by millions of Long COVID patients worldwide, including insufficient recognition, diagnostic difficulties, and a lack of support resources. Its core significance lies in promoting societal attention to this long-term public health issue, reducing stigma, advocating for more medical, social, and psychological support for patients, and fostering related scientific research. Activities typicy take place through online and offline educational campaigns, patient story-sharing, lectures by medical experts, social media topic interactions, and public advocacy initiatives. For businesses, this event can be leveraged for sociy responsible public relations communications, such as: issuing public welfare statements or commitments in support of Long COVID patients and their families; sponsoring or co-organizing science popularization lectures or patient support activities with medical institutions; sharing authoritative health information via corporate platforms to enhance public awareness; encouraging employee participation in volunteer services or initiating internal fundraising drives; and incorporating health and care messages into product marketing to demonstrate the brand's humanistic warmth. These activities not only help shape a corporate image of actively undertaking social responsibility but also establish deeper emotional connections with consumers and communities concerned about public health.

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