March
2026 / 03 / 20
Festival
Hari Raya Puasa
Introduction: Hari Raya Puasa, also known as Eid al-Fitr, is one of the most significant festivals for the Muslim community in Singapore, marking the end of the holy month of Ramadan. During Ramadan, Muslims fast, pray, and reflect from dawn to dusk. Hari Raya Puasa symbolizes the completion of spiritual purification, gratitude, and forgiveness. On the morning of the festival, Muslims attend special prayers at mosques, followed by visits to family and friends to seek forgiveness and strengthen bonds. Traditiony, people wear vibrant new clothes (Baju Kurung or Baju Melayu) and enjoy festive delicacies such as Rendang, Satay, and Ketupat. Children receive 'green packets' (Duit Raya) from elders. This festival reflects the harmony and inclusivity of Singapore's multicultural society and is celebrated nationwide.
PR Suggestions: Businesses can leverage Hari Raya Puasa for localized, cultury respectful PR campaigns. First, publish festive greeting posters or videos on social media, incorporating traditional elements like Ketupat and batik patterns with bilingual (Malay/English) greetings. Second, launch limited-edition festive-themed products or packaging (e.g., food items, gift cards), with a portion of proceeds donated to local Muslim charities. Third, host or sponsor community Open House events, inviting employees, clients, and community members to participate, showcasing the company's inclusive culture. communications should be sincere and respectful, avoiding stereotypes, and focusing on the festival's spirit of reunion, gratitude, and sharing to enhance brand affinity and social image.
PR Suggestions: Businesses can leverage Hari Raya Puasa for localized, cultury respectful PR campaigns. First, publish festive greeting posters or videos on social media, incorporating traditional elements like Ketupat and batik patterns with bilingual (Malay/English) greetings. Second, launch limited-edition festive-themed products or packaging (e.g., food items, gift cards), with a portion of proceeds donated to local Muslim charities. Third, host or sponsor community Open House events, inviting employees, clients, and community members to participate, showcasing the company's inclusive culture. communications should be sincere and respectful, avoiding stereotypes, and focusing on the festival's spirit of reunion, gratitude, and sharing to enhance brand affinity and social image.
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