March
2026 / 03 / 20
Public Holiday
March Equinox
The March Equinox, also known as the 'Vernal Equinox Point,' is the fourth solar term among the twenty-four solar terms, typicy occurring on March 20th or 21st of the Gregorian calendar each year. On this day, the sun shines directly on the Earth's equator, resulting in nearly equal lengths of day and night across the globe. It marks the beginning of astronomical spring in the Northern Hemisphere and the onset of astronomical autumn in the Southern Hemisphere. In traditional Chinese culture, the March Equinox symbolizes the balance of yin and yang and the equality of day and night. It serves as a crucial time node for agriculture, as reflected in the folk saying, 'At the March Equinox, wheat rises; every moment is worth a fortune.' Traditional customs include egg-standing (attempting to balance an egg upright), eating spring vegetables, offering sacrifices to the sun, and flying kites, of which symbolize welcoming new life and praying for a bountiful harvest, peace, and well-being.
For businesses, the March Equinox presents an excellent opportunity for brand public relations and communication. Companies can plan activities centered around themes such as 'balance,' 'rebirth,' and 'hope.' Examples include launching products or services with a 'Spring Renewal' theme; initiating tree-planting or low-carbon initiatives aligned with environmental protection concepts; leveraging social media to launch hashtag campaigns like #EquinoxChenge (e.g., egg-standing chenge) to enhance user engagement; collaborating with brands related to health, outdoor activities, or agriculture to convey positive and uplifting brand values; or releasing corporate social responsibility reports to showcase efforts in sustainable development, thereby enhancing brand reputation and public affinity.
For businesses, the March Equinox presents an excellent opportunity for brand public relations and communication. Companies can plan activities centered around themes such as 'balance,' 'rebirth,' and 'hope.' Examples include launching products or services with a 'Spring Renewal' theme; initiating tree-planting or low-carbon initiatives aligned with environmental protection concepts; leveraging social media to launch hashtag campaigns like #EquinoxChenge (e.g., egg-standing chenge) to enhance user engagement; collaborating with brands related to health, outdoor activities, or agriculture to convey positive and uplifting brand values; or releasing corporate social responsibility reports to showcase efforts in sustainable development, thereby enhancing brand reputation and public affinity.
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