March
2026 / 03 / 20
International Day
International Day of Happiness
International Day of Happiness
Background and Significance: The International Day of Happiness was established by the United Nations General Assembly in 2012 and is observed annuy on March 20th. It aims to recognize happiness and well-being as universal goals and fundamental rights in human life worldwide, and to emphasize that public policy should consider enhancing people's happiness as an important factor. This day serves as a reminder to governments, international organizations, and sectors of society that while pursuing economic growth, attention should also be paid to social equity, environmental protection, and the over well-being of the people, thereby promoting more inclusive, balanced, and sustainable development.
History and Celebration Methods: Since its first celebration in 2013, the International Day of Happiness has been marked each year with global advocacy activities centered around a specific theme. Common ways of celebration include: high-level meetings and forums organized by the United Nations and related agencies; seminars, artistic and cultural activities, or public welfare events promoting well-being held by governments, non-governmental organizations, and community groups; and the widespread use of hashtags like #InternationalDayOfHappiness on social media to share positive messages, stories of gratitude, and acts of kindness, encouraging people to spread joy and goodwill.
Corporate PR and Communication Activity Suggestions: Companies can seize this opportunity to conduct public relations activities aligned with their brand values, for example:
Background and Significance: The International Day of Happiness was established by the United Nations General Assembly in 2012 and is observed annuy on March 20th. It aims to recognize happiness and well-being as universal goals and fundamental rights in human life worldwide, and to emphasize that public policy should consider enhancing people's happiness as an important factor. This day serves as a reminder to governments, international organizations, and sectors of society that while pursuing economic growth, attention should also be paid to social equity, environmental protection, and the over well-being of the people, thereby promoting more inclusive, balanced, and sustainable development.
History and Celebration Methods: Since its first celebration in 2013, the International Day of Happiness has been marked each year with global advocacy activities centered around a specific theme. Common ways of celebration include: high-level meetings and forums organized by the United Nations and related agencies; seminars, artistic and cultural activities, or public welfare events promoting well-being held by governments, non-governmental organizations, and community groups; and the widespread use of hashtags like #InternationalDayOfHappiness on social media to share positive messages, stories of gratitude, and acts of kindness, encouraging people to spread joy and goodwill.
Corporate PR and Communication Activity Suggestions: Companies can seize this opportunity to conduct public relations activities aligned with their brand values, for example:
- Launch Public Welfare Initiatives: In line with Corporate Social Responsibility (CSR), initiate or support public welfare projects focusing on mental health, community well-being, or environmental protection, and encourage employee and customer participation.
- Create Positive Content: Publish brand content, employee stories, or User-Generated Content (UGC) campaigns themed around "happiness," "gratitude," and "positive action" on social media and owned channels.
- Internal Employee Care: Organize internal activities such as mental health workshops, team-building exercises, or volunteer service days to enhance employee sense of belonging and happiness, and externy share the company's humanistic care philosophy.
- Brand Collaboration and Advocacy: Partner with non-profit organizations or other brands to jointly promote the concept of happiness, expand the reach of activities, and shape a positive, responsible social image for the brand.
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