March
2026 / 03 / 21
International Day
International Day of Forests
Introduction: The International Day of Forests was officiy established by the United Nations General Assembly in 2012 and is observed annuy on March 21st. Its background stems from severe global chenges such as continuous forest loss, biodiversity decline, and intensified climate change. This day aims to raise worldwide public awareness of the vital importance of forests, emphasizing their crucial roles in maintaining ecological balance, protecting biodiversity, mitigating climate change, and providing livelihood resources. Historicy, the international community has enhanced cooperation through frameworks like the UN Forest Instrument. Each year, the UN and related agencies set a specific theme, such as 'Forests and Health' or 'Forest Restoration,' to guide global focus. Common observance methods include tree planting, forest walks, educational seminars, art exhibitions, and social media campaigns, encouraging governments, communities, businesses, and individuals to actively participate in forest conservation and sustainable management.
PR Suggestions: Businesses can leverage the International Day of Forests to plan themed PR activities that reinforce their environmental and social responsibility image. For instance, organizing employee tree-planting or forest maintenance volunteer events and sharing the experience via social media with photos and videos. Launching limited-edition products or services related to forest conservation and donating a portion of the proceeds to professional environmental organizations. Publishing an annual sustainability report highlighting specific actions in areas like sustainable timber sourcing, paper reduction, and support for forest carbon sink projects. Collaborating with environmental NGOs, forestry departments, or communities to host online lectures or offline exhibitions promoting forest knowledge. Utilizing this occasion for green brand communication, integrating commercial activities with ecological values to enhance public goodwill and brand reputation.
PR Suggestions: Businesses can leverage the International Day of Forests to plan themed PR activities that reinforce their environmental and social responsibility image. For instance, organizing employee tree-planting or forest maintenance volunteer events and sharing the experience via social media with photos and videos. Launching limited-edition products or services related to forest conservation and donating a portion of the proceeds to professional environmental organizations. Publishing an annual sustainability report highlighting specific actions in areas like sustainable timber sourcing, paper reduction, and support for forest carbon sink projects. Collaborating with environmental NGOs, forestry departments, or communities to host online lectures or offline exhibitions promoting forest knowledge. Utilizing this occasion for green brand communication, integrating commercial activities with ecological values to enhance public goodwill and brand reputation.
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