March
2026 / 03 / 21
International Day
International Day of Nowruz
The International Day of Nowruz is celebrated around March 21 each year, marking the vernal equinox and the beginning of the new year in the Northern Hemisphere. Originating in ancient Persia with a history of over 3,000 years, Nowruz is a significant festival in Zoroastrianism, symbolizing the triumph of light over darkness, renewal, and hope. Today, it transcends religious and ethnic boundaries, becoming a cultural celebration widely observed across Central Asia, the Caucasus, the Black Sea Basin, the Balkans, the Middle East, and many other regions. It embodies the spirit of peace, solidarity, cultural diversity, and harmony between humanity and nature. In 2009, UNESCO inscribed Nowruz on the Representative List of the Intangible Cultural Heritage of Humanity. In 2010, the United Nations General Assembly adopted a resolution officiy proclaiming March 21 as the 'International Day of Nowruz.'
Celebrations typicy include family reunions, enjoying traditional foods (such as the Haft-Seen table), spring cleaning, buying new clothes, visiting relatives and friends, holding music and dance performances, lighting bonfires, and participating in community festivities. It emphasizes forgiveness, reconciliation, and good wishes for the future.
Businesses can integrate the core values of Nowruz into their public relations communications:
Celebrations typicy include family reunions, enjoying traditional foods (such as the Haft-Seen table), spring cleaning, buying new clothes, visiting relatives and friends, holding music and dance performances, lighting bonfires, and participating in community festivities. It emphasizes forgiveness, reconciliation, and good wishes for the future.
Businesses can integrate the core values of Nowruz into their public relations communications:
- Publish thematic content: Share the festival's history, cultural significance, and traditional customs on social media and official websites, creating visuy appealing content (e.g., graphics, short videos).
- Organize online and offline events: Host community activities, cultural exhibitions, or online chenges themed around 'renewal,' 'hope,' and 'solidarity,' encouraging users to share their own Nowruz stories or blessings.
- Engage in public welfare partnerships: Collaborate with relevant cultural institutions or communities to support cultural heritage protection projects or launch public welfare initiatives themed around 'welcoming the new' and 'environmental protection.'
- Launch limited-edition products or offers: Design limited-edition products or services with festive elements, or introduce spring renewal promotions, donating a portion of the proceeds to cultural or environmental causes.
- Internal cultural celebrations: Organize sm-scale celebratory events within the company to enhance employees' understanding of diverse cultures and demonstrate corporate inclusivity.
activities should emphasize cultural respect and accuracy, conveying a positive and inclusive brand message.
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