March
2026 / 03 / 21
International Day
World Poetry Day
World Poetry Day was established by UNESCO in 1999 and is observed annuy on March 21. The purpose of this day is to support linguistic diversity and provide endangered languages with more opportunities to be heard through the expressive form of poetry. It aims to encourage the creation, publication, teaching, and recitation of poetry worldwide, highlighting poetry's value in fostering intercultural dialogue, enhancing mutual understanding, and serving as a shared cultural heritage of humanity.
Celebrations take various forms, including poetry readings, workshops, competitions, exhibitions, and the promotion of poetry education in schools and communities. Media and cultural institutions also organize special programs or publish dedicated features.
Businesses can leverage this occasion for brand humanization, for example:
Celebrations take various forms, including poetry readings, workshops, competitions, exhibitions, and the promotion of poetry education in schools and communities. Media and cultural institutions also organize special programs or publish dedicated features.
Businesses can leverage this occasion for brand humanization, for example:
- Initiating or sponsoring poetry creation contests with themes aligned with brand values or social responsibility (e.g., environmental protection, peace).
- Launching a #WorldPoetryDay hashtag campaign on social media to encourage users to share their favorite verses or original works, thereby boosting engagement.
- Collaborating with poets, writers, or cultural institutions to host offline recitals or online live-streaming events, enriching the brand's cultural depth.
- Releasing limited-edition products or packaging featuring classic poetry elements, or producing brand short films inspired by poetry.
- Organizing internal employee poetry-sharing activities to showcase corporate culture and enhance team cohesion.
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