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World Meteorological Day was established by the World Meteorological Organization (WMO) in 1960 and is observed annuy on March 23rd. This date commemorates the entry into force of the WMO Convention on that day in 1950. The Day aims to raise global public awareness about the importance of meteorological work and to highlight meteorology's crucial role in safeguarding socio-economic sustainable development, addressing climate change, and preventing and mitigating disasters. Each year, the WMO selects a specific theme focused on a pressing global issue related to weather, climate, or water, such as "Early Warning and Early Action" or "Climate and Water." National Meteorological and Hydrological Services, relevant institutions, schools, and communities worldwide typicy celebrate the day by organizing public science lectures, opening weather stations to the public, hosting exhibitions, knowledge competitions, and media campaigns to enhance public understanding and encourage climate action. For businesses, this event presents a PR opportunity. Companies can align with the annual theme by publishing climate action white papers or sustainability reports related to their operations, hosting online or offline seminars on climate topics, launching environmental initiative campaigns on social media, partnering with meteorological departments for public science outreach, or promoting innovations that integrate their products/services with meteorological services. Such

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