PR NEWSWIRE’S
PR CALENDAR FOR APAC

Easter Monday is the day after Easter Sunday, serving as an important continuation of the Christian celebration of the resurrection of Jesus Christ. In many countries and regions, particularly in Europe, Canada, and Australia, Easter Monday is a public holiday. Its history dates back to early Christian traditions, marking the third day after Jesus' crucifixion and symbolizing new life and hope. Traditional celebrations include family gatherings, enjoying leftover Easter foods (such as ham and decorated eggs), participating in community events (like egg rolling competitions and spring fairs), and outdoor activities to welcome the arrival of spring. For businesses, public relations and communication activities can leverage themes of spring, renewal, and family togetherness. Examples include launching spring-limited edition products or family meal deals, organizing online or offline interactive events such as parent-child egg painting or egg hunts, and sharing festive greetings and brand stories on social media. These efforts help convey a positive and warm brand image, strengthening emotional connections with consumers, especiy family-oriented audiences.

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