April
2026 / 04 / 21
International Day
World Creativity and Innovation Day
World Creativity and Innovation Day (WCID) was established by the United Nations General Assembly on April 27, 2017, aiming to raise global awareness of the importance of creativity and innovation in fields of human development. The day is observed annuy on April 21, with the goal of encouraging multidisciplinary thinking and creative problem-solving to advance the achievement of the United Nations Sustainable Development Goals. Its establishment stems from the recognition that creativity and innovation are key drivers for economic growth, social inclusion, and sustainable development.
Celebrations are diverse, including global seminars, workshops, creative exhibitions, innovation chenges, and related activities in educational institutions. Individuals, communities, organizations, and governments participate, sharing creative achievements and discussing how to apply innovation to address local and global chenges.
For businesses, World Creativity and Innovation Day presents an excellent opportunity for brand public relations and value communication. Public relations and communication activities that companies can undertake include: 1) Hosting or sponsoring open innovation chenges to solicit creative solutions from the public for social or industry problems; 2) Publishing featured content (such as articles, videos) showcasing the company's internal innovation culture, employee inventions, or R&D breakthroughs; 3) Organizing creative workshops or lectures for the public or youth, demonstrating social responsibility; 4) Launching social media campaigns with hashtags like #WorldCreativityandInnovationDay, encouraging users to share their own creative stories and interact; 5) Publishing Corporate Social Responsibility (CSR) reports, focusing on how innovation contributes to sustainable development. These activities help enhance the brand's forward-looking image, social relevance, and public goodwill.
Celebrations are diverse, including global seminars, workshops, creative exhibitions, innovation chenges, and related activities in educational institutions. Individuals, communities, organizations, and governments participate, sharing creative achievements and discussing how to apply innovation to address local and global chenges.
For businesses, World Creativity and Innovation Day presents an excellent opportunity for brand public relations and value communication. Public relations and communication activities that companies can undertake include: 1) Hosting or sponsoring open innovation chenges to solicit creative solutions from the public for social or industry problems; 2) Publishing featured content (such as articles, videos) showcasing the company's internal innovation culture, employee inventions, or R&D breakthroughs; 3) Organizing creative workshops or lectures for the public or youth, demonstrating social responsibility; 4) Launching social media campaigns with hashtags like #WorldCreativityandInnovationDay, encouraging users to share their own creative stories and interact; 5) Publishing Corporate Social Responsibility (CSR) reports, focusing on how innovation contributes to sustainable development. These activities help enhance the brand's forward-looking image, social relevance, and public goodwill.
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