April
2026 / 04 / 22
International Day
Earth Day
Earth Day is a global environmental protection event held annuy on April 22. It originated in the United States in 1970, initiated by Senator Gaylord Nelson and environmental activist Denis Hayes, with the aim of raising public awareness of environmental issues and promoting environmental protection actions. The first Earth Day saw over 20 million Americans participating in marches, ries, and speeches, directly leading to the establishment of the U.S. Environmental Protection Agency and the passage of key environmental laws such as the Clean Air Act and the Clean Water Act. Today, Earth Day has evolved into the world's largest non-governmental environmental festival, covering over 190 countries and involving billions of people.
Common celebration methods include: cleaning up communities and beaches, tree planting, educational lectures and exhibitions on environmental themes, reducing energy consumption (such as the 'Earth Hour' lights-off event), environmental pledges and knowledge sharing on social media, and markets advocating for sustainable lifestyles. Its core significance lies in reminding humanity of the importance of harmonious coexistence with nature, encouraging individuals, communities, businesses, and governments to take practical actions to jointly address global environmental chenges such as climate change, biodiversity loss, and pollution, and to protect a healthy, sustainable planet for future generations.
Businesses can seize this opportunity for public relations communication to showcase their social responsibility and commitment to sustainable development. Specific activities may include: initiating or sponsoring offline environmental public welfare activities (such as tree planting, clean-ups); releasing corporate Environmental, Social, and Governance (ESG) reports or carbon reduction achievements; launching products/packaging that use eco-friendly materials or encourage recycling; initiating hashtag chenges like #ActForEarth on social media to encourage user participation; organizing employee volunteer activities; collaborating with environmental organizations to host lectures or workshops; promoting green office initiatives (such as energy saving, paperless operations) and publicizing them externy. These measures help enhance brand image and build emotional connections with consumers and stakeholders based on shared values.
Common celebration methods include: cleaning up communities and beaches, tree planting, educational lectures and exhibitions on environmental themes, reducing energy consumption (such as the 'Earth Hour' lights-off event), environmental pledges and knowledge sharing on social media, and markets advocating for sustainable lifestyles. Its core significance lies in reminding humanity of the importance of harmonious coexistence with nature, encouraging individuals, communities, businesses, and governments to take practical actions to jointly address global environmental chenges such as climate change, biodiversity loss, and pollution, and to protect a healthy, sustainable planet for future generations.
Businesses can seize this opportunity for public relations communication to showcase their social responsibility and commitment to sustainable development. Specific activities may include: initiating or sponsoring offline environmental public welfare activities (such as tree planting, clean-ups); releasing corporate Environmental, Social, and Governance (ESG) reports or carbon reduction achievements; launching products/packaging that use eco-friendly materials or encourage recycling; initiating hashtag chenges like #ActForEarth on social media to encourage user participation; organizing employee volunteer activities; collaborating with environmental organizations to host lectures or workshops; promoting green office initiatives (such as energy saving, paperless operations) and publicizing them externy. These measures help enhance brand image and build emotional connections with consumers and stakeholders based on shared values.
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