PR NEWSWIRE’S
PR CALENDAR FOR APAC

International Girls in ICT Day is a global initiative launched by the International Telecommunication Union (ITU), aimed at encouraging and empowering more girls and young women to enter the fields of science, technology, engineering, and mathematics (STEM), particularly the information and communication technology (ICT) sector. The initiative was first proposed in 2010 and is held annuy on the fourth Thursday of April. Its background stems from the long-standing gender gap in the global ICT field, where women are underrepresented in the technology industry. The significance of this day lies in breaking gender stereotypes, providing girls with opportunities to engage with technology, spark interest, and explore career possibilities, thereby promoting gender equality and cultivating diverse talent for the digital economy. Common celebratory activities include: open days, workshops, hackathons, career talks, mentoring sessions, and online awareness campaigns organized by governments, businesses, schools, and non-governmental organizations worldwide, owing girls to experience the appeal of technology firsthand.

Companies can conduct the following public relations and communication activities for this event:

1. Organize or sponsor STEM/ICT experience activities for girls, such as programming workshops or tech company open days, and invite female employees to share their experiences as role models.


2. Publish content marketing on related themes, such as producing videos, articles, or social media series showcasing the stories of female technical talents within the company, emphasizing the company's commitment to diversity and inclusion.


3. Launch or support related scholarships, internships, or mentorship programs to provide young women with practical learning and career development opportunities, and promote these initiatives.


4. Engage in topic interactions on social media using official hashtags like #GirlsinICT, sharing event information, industry insights, and statements supporting gender equality to enhance the brand's image of social responsibility.


5. Release corporate diversity reports or commitments, particularly highlighting progress or future goals in achieving gender equality in technical roles, using this to communicate with stakeholders.



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