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PR CALENDAR FOR APAC

World Book and Copyright Day was established by UNESCO in 1995 and is observed annuy on April 23rd. This date coincides with the anniversary of the death or birth of several world-renowned literary figures, such as Miguel de Cervantes and William Shakespeare. The day aims to promote reading, publishing, and the protection of intellectual property rights on a global scale. Its core significance lies in emphasizing the irreplaceable role of books as bridges across time and space in fostering cultural understanding, stimulating creativity, and driving social development. Celebratory activities typicy include book fairs, author readings, reading marathons, book donations, copyright awareness campaigns, and various cultural lectures. For businesses, this occasion presents opportunities to plan diverse public relations and communication activities: 1) Launch or sponsor public welfare reading promotion projects, such as donating books to schools or communities, to shape the brand's image of social responsibility; 2) Collaborate with authors, bookstores, or publishers to organize online and offline themed salons and book-sharing sessions, enhancing the brand's cultural relevance; 3) Utilize social media to initiate hashtag chenges like #WorldBookDay, encouraging users to share their reading lists or stories, thereby boosting interaction and brand exposure; 4) Release brand content or limited-edition products related to reading, knowledge, or creativity to convey brand values. These activities not only help improve brand reputation but also effectively reach audiences interested in culture and education.

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