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World Malaria Day, established by the World Health Organization in 2007, is observed annuy on April 25th. This day aims to raise global awareness about malaria—a preventable and treatable disease—and to mobilize efforts towards controlling and eliminating malaria worldwide. Malaria is a life-threatening disease caused by Plasmodium parasites and transmitted through the bites of infected mosquitoes. It has long posed a severe public health chenge, particularly affecting children and pregnant women in tropical and subtropical regions such as Africa and Southeast Asia. World Malaria Day is marked through awareness campaigns, dissemination of the latest progress in prevention and control, sharing of successful experiences, fundraising, and advocacy for policy support, of which foster global collaboration in the fight against malaria. Its core significance lies in highlighting the urgency of malaria control, showcasing achievements made, and cing for sustained investment in resources and innovation to ultimately achieve the global goal of "zero malaria." For businesses, meaningful public relations activities can be developed around this event.

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