May
2026 / 05 / 04
Festival
Greenery Day
Event Name: Greenery Day
Region: 2 (This event applies to other Asia-Pacific regions outside of China)
Event Type: Activity
Introduction in Chinese and English:
English Introduction:
Greenery Day is a national holiday in Japan, observed annuy on May 4th. Its origins trace back to the birthday of Emperor Shōwa (April 29th), which was initiy celebrated as "The Emperor's Birthday." Following Emperor Shōwa's death in 1989, the date was retained as "Greenery Day," aiming to commemorate the Emperor's love for nature and biology, encourage citizens to connect with nature, express gratitude for its blessings, and foster an appreciation for environmental conservation. In 2007, revisions to Japan's National Holiday Law changed April 29th to "Shōwa Day," while the original meaning of "Greenery Day" was moved to May 4th.
Typicy, during Greenery Day, Japanese people participate in various nature-related activities such as tree planting, park walks, outings, visiting botanical gardens, or taking part in environmental clean-up activities. Many families and businesses also use this opportunity to decorate with greenery, emphasizing the importance of harmonious coexistence with nature. This holiday is not only a memorial to the former Emperor but has also evolved into a nationwide day for promoting environmental awareness.
Corporate PR Communication Activity Suggestions:
For Greenery Day, companies can plan public relations and communication activities centered on "sustainability" and "environmental protection." For example:
Region: 2 (This event applies to other Asia-Pacific regions outside of China)
Event Type: Activity
Introduction in Chinese and English:
English Introduction:
Greenery Day is a national holiday in Japan, observed annuy on May 4th. Its origins trace back to the birthday of Emperor Shōwa (April 29th), which was initiy celebrated as "The Emperor's Birthday." Following Emperor Shōwa's death in 1989, the date was retained as "Greenery Day," aiming to commemorate the Emperor's love for nature and biology, encourage citizens to connect with nature, express gratitude for its blessings, and foster an appreciation for environmental conservation. In 2007, revisions to Japan's National Holiday Law changed April 29th to "Shōwa Day," while the original meaning of "Greenery Day" was moved to May 4th.
Typicy, during Greenery Day, Japanese people participate in various nature-related activities such as tree planting, park walks, outings, visiting botanical gardens, or taking part in environmental clean-up activities. Many families and businesses also use this opportunity to decorate with greenery, emphasizing the importance of harmonious coexistence with nature. This holiday is not only a memorial to the former Emperor but has also evolved into a nationwide day for promoting environmental awareness.
Corporate PR Communication Activity Suggestions:
For Greenery Day, companies can plan public relations and communication activities centered on "sustainability" and "environmental protection." For example:
- Launch Environmental Initiatives: Organize employee volunteer activities like tree planting or community clean-ups, and showcase corporate social responsibility through social media livestreams or activity reports.
- Introduce Green Products/Services: Leverage the occasion to promote the company's eco-friendly products, product lines using sustainable materials, or launch limited-edition items related to nature.
- Host Online Interactions: Initiate social media chenges with themes like #MyGreenAction, encouraging users to share their sm eco-friendly deeds, and offer prizes to boost engagement.
- Publish CSR Reports or Commitments: Choose to release the company's annual Corporate Social Responsibility report around this date, or announce new environmental goals (e.g., carbon reduction plans), deeply aligning brand values with the holiday's essence.
- Cross-border Collaborations: Partner with environmental organizations, botanical gardens, or outdoor brands to host joint events or launch co-branded products, expanding influence.
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