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Children's Day (June 1st) is a holiday established in the People's Republic of China to safeguard children's rights and promote their healthy growth. Its origins can be traced back to the International Conference for the Promotion of Child Welfare held in Geneva, Switzerland in 1925, with China officiy designating the day in 1949. The significance of Children's Day lies in raising societal awareness of children's rights to survival, protection, development, and participation, and advocating for the creation of a favorable family, social, and educational environment for children. In mainland China, common celebrations include school-organized performances, garden parties, and parent-child interactive games. Parents often prepare gifts or plan outings for their children, while various sectors of society hold public welfare activities focused on children's well-being. Companies can leverage this occasion for public relations campaigns, such as: launching public welfare initiatives or products centered on child safety, education, or health; organizing offline experiential events like family open days or children's drawing/talent competitions; initiating social media interactions with hashtags like #ChildhoodMemories or #GiftsForKids to convey the brand's values of caring for the next generation; and collaborating with schools or children's institutions for charitable donations or volunteer services to enhance the corporate image of social responsibility.

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