May
2026 / 05 / 08
International Day
Parents' Day
Event Name: Parents' Day (어버이날)
Region: South Korea
Event Type: Cultural Holiday
Applicable Region: Asia-Pacific (excluding China)
Event Introduction:
Parents' Day (어버이날) in South Korea is observed annuy on May 8th. It is a national legal holiday aimed at expressing gratitude for parental upbringing and promoting the culture of filial piety. Its origins can be traced back to 1956, when it was initiy initiated by some youth organizations in South Korea to encourage people to show respect and gratitude to their parents. In 1973, the South Korean government officiy designated May 8th as a statutory holiday.
On this day, children typicy give their parents heartfelt gifts. The most classic gift is carnations (red carnations symbolize living parents, while white carnations are used to commemorate deceased parents). Additiony, children prepare sumptuous meals for their parents, write letters or cards expressing thanks, or perform practical acts of service such as doing household chores or giving massages. Many families also choose to take family portraits on this day. Schools and social organizations hold related educational activities to encourage children to understand and practice filial piety.
Corporate PR and Communication Activity Suggestions:
Businesses can develop PR activities centered around the core themes of "gratitude," "family," and "filial piety." For example:
Region: South Korea
Event Type: Cultural Holiday
Applicable Region: Asia-Pacific (excluding China)
Event Introduction:
Parents' Day (어버이날) in South Korea is observed annuy on May 8th. It is a national legal holiday aimed at expressing gratitude for parental upbringing and promoting the culture of filial piety. Its origins can be traced back to 1956, when it was initiy initiated by some youth organizations in South Korea to encourage people to show respect and gratitude to their parents. In 1973, the South Korean government officiy designated May 8th as a statutory holiday.
On this day, children typicy give their parents heartfelt gifts. The most classic gift is carnations (red carnations symbolize living parents, while white carnations are used to commemorate deceased parents). Additiony, children prepare sumptuous meals for their parents, write letters or cards expressing thanks, or perform practical acts of service such as doing household chores or giving massages. Many families also choose to take family portraits on this day. Schools and social organizations hold related educational activities to encourage children to understand and practice filial piety.
Corporate PR and Communication Activity Suggestions:
Businesses can develop PR activities centered around the core themes of "gratitude," "family," and "filial piety." For example:
- Launch special product or service discount packages for families, or design limited-edition products/gift boxes with a "Gratitude to Parents" theme.
- Initiate online social media campaigns, such as hashtag chenges like #AWordToMyParents or #OldPhotosWithMyParents, encouraging users to share stories about their parents and offering lucky draws to increase engagement.
- Collaborate with well-known brands or Key Opinion Leaders (KOLs) to produce warm and touching themed short films or advertisements that convey brand warmth.
- Organize offline experiential activities, such as providing free health check-ups or photography services for employees and their parents, or hosting parent-child workshops.
- Engage in public welfare partnerships, for instance, pledging to donate a portion of the profits from each Parents' Day gift box sold to charitable organizations that care for elderly individuals living alone, thereby enhancing the brand's social responsibility.
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