May
2026 / 05 / 10
International Day
Mother's Day
Mother's Day in Japan is a holiday for expressing gratitude towards mothers. Initiy introduced in the early Showa period (around the 1930s), its modern form was established after World War II, influenced by American culture, around 1949. It is now officiy celebrated on the second Sunday of May each year. The core significance of the day is to thank mothers for their nurturing love and to promote filial piety and family bonds. Common celebrations include giving mothers carnations (red carnations symbolize a living mother, while white ones are for remembering a deceased mother), cards, gifts, or treating them to a meal out. Many schools and kindergartens also organize children to make handicrafts for their mothers. It is a warm, family-centered commemorative day.
PR Suggestions for Businesses: Companies can develop campaigns around the themes of "gratitude" and "family warmth." For example, launch limited-edition Mother's Day products or gift sets, host online interactive campaigns like "Write a message for your mom," or partner with florists and restaurants to offer joint promotions. Brand social media can share heartwarming stories and user-generated content of appreciation, utilizing hashtags to amplify reach. The key is to blend commercial promotion with genuine emotional expression, enhancing brand affinity and social image.
PR Suggestions for Businesses: Companies can develop campaigns around the themes of "gratitude" and "family warmth." For example, launch limited-edition Mother's Day products or gift sets, host online interactive campaigns like "Write a message for your mom," or partner with florists and restaurants to offer joint promotions. Brand social media can share heartwarming stories and user-generated content of appreciation, utilizing hashtags to amplify reach. The key is to blend commercial promotion with genuine emotional expression, enhancing brand affinity and social image.
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