May
2026 / 05 / 21
International Day
International Tea Day
International Tea Day was established by the United Nations General Assembly in December 2019 and is observed annuy on May 21. The establishment of this day aims to promote the sustainable development of the tea industry and recognize tea's significant role in eviating poverty, fostering rural development, and ensuring food security. Tea is the world's second most consumed beverage after water, and its production and processing serve as a primary source of livelihood for millions of families in many developing countries, particularly in the least developed nations. International Tea Day highlights the tea industry's contribution to achieving the United Nations' 2030 Sustainable Development Goals and cs for attention to the well-being of tea farmers and the improvement of production and trade environments. Celebrations typicy include global seminars, cultural exhibitions, tea art demonstrations, tasting events, and promotional campaigns aimed at raising public awareness of tea culture, its health benefits, and industry chenges.
Suggestions for Corporate Public Relations and Communication Activities: Companies can seize this opportunity to launch thematic marketing campaigns, such as introducing limited-edition tea beverages or co-branded products; organizing online and offline tea culture lectures or workshops, inviting experts to share knowledge; initiating hashtag chenges on social media to encourage users to share their tea-drinking moments; publishing corporate social responsibility reports to showcase their efforts in sustainable sourcing, supporting tea farming communities, and using eco-friendly packaging; or collaborating with relevant non-governmental organizations to host charitable events, donating a portion of sales proceeds to sustainable development projects in the tea industry. These initiatives can enhance brand image and build emotional connections with consumers.
Suggestions for Corporate Public Relations and Communication Activities: Companies can seize this opportunity to launch thematic marketing campaigns, such as introducing limited-edition tea beverages or co-branded products; organizing online and offline tea culture lectures or workshops, inviting experts to share knowledge; initiating hashtag chenges on social media to encourage users to share their tea-drinking moments; publishing corporate social responsibility reports to showcase their efforts in sustainable sourcing, supporting tea farming communities, and using eco-friendly packaging; or collaborating with relevant non-governmental organizations to host charitable events, donating a portion of sales proceeds to sustainable development projects in the tea industry. These initiatives can enhance brand image and build emotional connections with consumers.
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