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Buddha's Birthday, also known as the Bathing the Buddha Festival, is a major holiday commemorating the birth of Siddhartha Gautama, the founder of Buddhism. Its core significance lies in honoring the Buddha's birth and promoting the Buddhist spirit of compassion, wisdom, and peace. According to Chinese Buddhist tradition, Buddha's Birthday fs on the eighth day of the fourth month in the lunar calendar. On this day, Buddhist temples hold grand Bathing the Buddha ceremonies, where devotees pour fragrant water over a statue of the infant prince (representing the newborn Buddha), symbolizing the cleansing of inner afflictions and the purification of body and mind. Additiony, common celebratory activities include chanting sutras for blessings, releasing captive animals, offering lamps, charitable giving, and hosting Buddhist cultural lectures or exhibitions. For businesses, public relations communications during Buddha's Birthday should emphasize respect, tranquility, and social responsibility. Feasible approaches include: initiating or supporting public welfare activities aligned with the festival's spirit (such as environmental protection, caring for the elderly, or aiding students); incorporating auspicious elements like lotus flowers and elephants in communication content and visual design to convey a serene and positive atmosphere; sharing cultural knowledge about the festival on social media to advocate for spiritual care and goodwill; or collaborating with renowned temples to organize public welfare cultural projects to enhance brand reputation. activities must be conducted with sincerity and cultural sensitivity, avoiding excessive commercialization.

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