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Buddha's Birthday, also known as Bathing the Buddha Festival, is a significant holiday commemorating the birth of Siddhartha Gautama, the founder of Buddhism. Traditiony observed on the eighth day of the fourth lunar month, it is recognized as a public holiday or major religious observance in many Buddhist regions and countries across East and Southeast Asia. The day holds profound meaning in honoring the Buddha's birth and promoting the Buddhist values of compassion, wisdom, and peace. Typical celebrations involve visiting temples for prayers, participating in the solemn Bathing the Buddha ceremony (symbolizing the cleansing of spiritual defilements with fragrant water), practicing life release (freeing captive animals), making charitable donations, and attending prayer assemblies. In regions like Hong Kong and Macau, China, it is an official public holiday marked by various religious and cultural events.

Businesses can align their public relations activities with the themes of peace, compassion, and gratitude inherent in Buddha's Birthday. For instance, they can launch limited-edition products or services centered around 'gratitude,' 'blessings,' or 'inner peace,' and donate a portion of the proceeds to

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